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Following Up Leads With Guarantees

Here are some of the Guarantees that the Missy Caulk TEAM, in Ann Arbor, MI gives to leads that visit and register at one of our web-sites.

Search All Listings In Ann Arbor

Buy Ann Arbor Real Estate

Missy Caulk TEAM

Saline-Houses For Sale

WE Guarantee You a Quick Response By Email When You Use One Of our Web Sites to Search For Homes.

We answer every email, personally and ASAP.

We will call you to see how we can further help you, if you leave us your phone number.

We will not distribute your email address to others, unless you request this.

We will not set up any type of phone campaign, always asking, "When are you planning to buy/sell?"

What we will do is respond to your emails quickly, answering your questions and offering information.

If you sign up to receive our latest listings or latest news, we will periodically email you our very newest homes, as soon as they come on the market and our monthly newsletter.

WE respect your right to search for homes at your own pace and anonymously, and if you tell us to NOT contact you we will NOT contact you.

If you ask us to remove you we will remove your name from our data base ASAP.

In following up leads it is important that you build a level of trust until that lead turns into a client or raises their hand for more help. We let them set the pace of the relationship. It takes the pressure off of us and it takes the pressure off of them. It gives them the freedom to continue to look at houses at their own pace and time table.

Do you have any Guarantees in your business that you would like to share ?

Posted by Missy Caulk-Ann Arbor- Realtor(R)- Ann Arbor Real Estate on 07/02/2007 09:45 PM

Comments (36)

ann arbor, leads, missy caulk, lead guarantees, washtenaw county, saline, mi

Originally posted at: Ann Arbor Undressed : Following Up Leads With Guarantees

This post has been included in Michigan Information Wexford County, MI Information

36 Comments on Following Up Leads With Guarantees

JUL

2007

Missy: Sounds like you take care of the "fear" upfront, allowing your internet leads to move at their own pace.

Guarantees are very important in any business especially a professional service business like ours. Good Job with this.

Now Have a Blessed Day,

John Occhi, Hemet CA Realtor
Mission Grove Realty
Hemet CA REALTOR

Guarantees are difficult to do....so whatever you can guarantee makes clients swoon

These are excellent guarantees for anyone, but especially for REALTORS and brokers. Thumbs up!

JUL

2007

Hmmmm...

Love the guarantees!! It would make "others" much more comfortable with choosing to do business with YOU!!

Paula, that is the goal, to give them space and be respectful of there privacy

John thanks for stopping by.

Larry, email dripping has been the key for me as it allows them to drop out.

Karen, Thanks

Frank, HUMMMMMMMMMMMM ?

Susie, we end up doing business with many people years later as they grew to know us through our permission marketing.

Missy,

Many leads I get on the Internet seem to be bogus..just lurkers and they do not answer back..but I still follow through with all of them at least 3 times..then if they still do not respond then they get zapped.

Neal, do not zap them. They are just not ready. Most of my leads that convert takes months.( some over a year ) I put them in a drip campaign and let the system work. I am not advertising their product, there are other good ones, but I use Intersend.com. Check it out, as I've been using it for 8 years with great results. Honestly very few internet leads are ready, they need nurturing. I customize my letters and have a link back to my site in every letter and now to my blog. I think you can get 1-3 months free to try them.

I got a call Sunday, my first one from a couple, unhappy with their realtor she said, " I've been reading your blog and you seem to really understand the Ann Arbor Market". I was so excited !

Missy,

What a wonderful guarantee. I have many of those policies myself, but not in writing, I just do them. Maybe putting them in writing would be a good idea.

Good job,

Fran

Missy, love the guarantee idea! Good job. I find too, that alot of my leads are bogus, but I'm going to take your advice and nurture them a bit longer.

What a great idea. When people go on my site they can view listings but if they want detailed information they have to provide their email address and many do not do it. If I have something like this they might be more willing to provide their email address.

Fran, I have it on the web site, but it is in my first few letters I sent out in the drip.

Mike, DON'T give up !!!

Gita, try it, I know some people disagree, but if your web site shines, they will register to see the data. My best site is so good, I have no problem getting emails and phone numbers. Hey, I didn't design it all the credit goes to my web master. He is a genius !!

Missy, what a great idea. Most people don't want to leave their information because they don't want to be bothered - we have the same approach but never called it a "guarantee" - thanks so much for sharing.

JUL

2007

Rick and Ines, I haven't forgot about calling you, have carried your number around for 2 days.Hopefully I will get to it tomorrow. Thanks for commenting.

Missy - love this idea - we approach it the same but never put it out as "guarantees" - may I borrow? Happy 4th! :-)

Cyndee, of course you can use ANYTHING I share on activerain.

JUL

2007

Thanks Missy - the same goes for me to you! :-) Have a good one.

JUL

2007

Hi Missy,

that is a wonderful guarantee, and I hope you won't mind if a borrow some of it too! I think if someone were on your website and saw even a portion of this, you would be the Ann Arbor or Washtenaw County Realtor they would feel most comfortable with.

Great idea ,I let them opt in\out of drip email ,they select type and if they want to receive it and they can remove themselves at any time

JUL

2007

Joanne, you are welcome to take anything I post here.

Margaret, I also have a op out button on all my drip campaigns.

DEC

2007

Missy,

I like the idea of putting your guarantee out where everyone can see it! You always have great information in your blogs(and links back)! Proofs in the pudding, because here I am reading this one from July 07, just a couple of days before New Years Eve!!

Happy New Year to you and your family from Toledo!

DEC

2007

Hello Missy!

Yes, I actually call them my Buyer Service Commitments.

1) I answer all voicemails, emails, and text messages within 24 hours if not the same business day.

2) I do not practice Dual Agency.

3) I will not answer my cell phone during an appointment with a client.

4) I practice consultative services INSTEAD of High Pressure Sales Techniques.

5) I will implement my VITO power if necessary.

6) I attend all Home Inspections WITH my clients AND shadow the inspector WITH my client.

7) I insist on a Home Inspection for Residential Home Buyer's

At this time...this is all I can think of off the top of my head.

Happy New Year to you!

Moriah Martin

Hello Missy!

Yes, I actually call them my Buyer Service Commitments.

1) I answer all voicemails, emails, and text messages within 24 hours if not the same business day.

2) I do not practice Dual Agency.

3) I will not answer my cell phone during an appointment with a client.

4) I practice consultative services INSTEAD of High Pressure Sales Techniques.

5) I will implement my VITO power if necessary.

6) I attend all Home Inspections WITH my clients AND shadow the inspector WITH my client.

7) I insist on a Home Inspection for Residential Home Buyer's

At this time...this is all I can think of off the top of my head.

Happy New Year to you!

Moriah Martin

DEC

2007

Rick, yes you did read it 6 months later. Why not? I tell them at pre-list anyway.

Moriah, Great list I like it .

DEC

2007

LOVE it ! And thanks for sharing the idea. May I feel free to use it?

Jacki and Jerry, of course you can use it, my pleasure

JAN

2008

Hi Missy, consumers expect this today. But don't get it from so many marketers. Seth Godin talks about this all the time - permission marketing. More and more I just tag as spam emails that come from people I don't know that don't have EASY unsubscibe-ability or are off topic.

Keep up the great work.

Good idea and sound advice thanks.

JAN

2008

These are great tools to help the clients feel at ease. I had to realize that customers are on their own schedule and not to rush them. I just watch them look at the same house over and over again and let them know I am available. I pray it works in my favor. :)

FEB

2008

Great input. I like your list and your philoshy!

Great ideas and approach, Missy. Thanks for sharing!

MAR

2008

Missy,

you do a fabulous job. I moved up to Petoskey from Atlanta GA. and am an assistant to Lori Jodar. I am studying for my e-Pro, and am learning MUCH from the agents who are willing to share their knowledge! I was a GRI Governor in GA for 6 years and I know from experience, that the agent who is willing to share her/his knowledge, is the agent who earns most respect, and referrals from other agents!

Again, you are a great example of what agents should aspire to be like!

Mary Dowling, assistant to Lori Jodar

mary@marydowling.com

Thanks Lori, I appreciate your kind thoughts.

Missy - I am willing to bet that you have no problem building your email subscriber list - this is a great guarantee.

You make me want to vist your web site. Great way to make buyers feel at home. As we know buyers need to move at there own speed and like the idea of hiding in the background. This lets them know up front you are allowing them there privacy...

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