Okay here's my dilemma, I read an article telling me I need to increase my sales tactics in this "down" market. The reason I am not closing more deals is that I don't know how to sell and if I do X, Y, and Z to hone my sales skills, my business will get better and I'll be able to convert those cold or medium warm leads into done deals. In fact, not all that long ago I was at a small social gathering where people were standing around talking about real estate. Imagine that! Anyway, one of those in attendance came right out and said that as far as he was concerned"most real estate agents did not know how to sell." Hmmmm.
On the other hand, I've read articles stating that most agents do not know how to market. They don't take enough pictures or the right pictures (need that right side photo to hit the feng shui crowd), the write up on the property is just generic and not something warm and inspiring, the proper websites are not being used, agents are not blogging enough, using social media enough and have not mastered their smart phones. Maybe a new TV show should be created. It could be titled: are you smarter than your smart phone!
So in my tiny little pea brain I'm thinking, "Gosh, do I need to become a better salesman or take some webinars on how to market my listings and maximize my choice of social media?"
The result of my coin flipping ended up being - neither! Yes, the above is important, especially marketing and agents have to do that effectively, but I see myself as an adviser. I am not a salesman (and hate being called a salesman - always have) or a marketing guru, although I use ideas and principles from both. First and foremost I am an adviser who needs to have up to date real estate and market knowledge. Then I need to have the wisdom born from failure and success and just a bit of intuition to know how to apply that knowledge.
If I possess the above I can offer solid advice to my clients (sellers and buyers) helping them to make the right decision at the right time and ultimately increasing my bottom line.
Okay, give me some feedback - what do you think do you agree or disagree???
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