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Is Your Real Estate Business Prepared For Google Search Changes?

By
Services for Real Estate Pros with Go Smart Solutions, LLC
Have you been paying attention to the changes in the search engine space? Are you ready for these changes? On Monday, Google unveiled its real-time search features. One of the features of this real-time search will be a dynamic scrolling view of updates from Twitter, Facebook, MySpace and other sources. Watch the Google video of how this works:




Google's real-time results are also pulling in other data, which includes latest updates from blogs, videos, news sites, and even images. The screen shot below shows a search on "Tiger Woods" and how some of these sources are mixed directly in on the first page of Google's search results.

Google Search Changes
If you market your Real Estate business online, you need to be aware of these changes and consider creating videos, optimize images in your content, participate in blogging, and participate in real-time social networks to stay on top.

See my other posts about similar topics

Comments (20)

Ruth Vogt
Fairway Independent Mortgage, LLS. Equal Housing Opportunity. Regulated by the Division of Real Estate. - Colorado Springs, CO
719-592-0855 www.ReverseLoansInColorado.com

Just about the time you think you're getting the hang of social media, it's changed. I have done a couple google searches today and did not see the scrolling updates. Must have been the keyword search or something???

Dec 08, 2009 02:49 PM
Nancy Murray
Keller Williams Clients Choice Realty, Colorado Springs, CO - Colorado Springs, CO
Your NICE Real Estate Agent in Colorado Springs

Misty, thanks for the update on Google.  I tried it as well and still don't see the scrolling updates. 

Nancy

Dec 08, 2009 02:57 PM
Misty Lackie
Go Smart Solutions, LLC - San Luis Obispo, CA
Real Estate Advertising

Hi Ruth and Nancy - from what I understand Google is still rolling out these changes to all locations so they may not be visible to you yet. The scrolling updates may also not show for all searches.  Especially if what you are searching isn't a heavily active topic on Twitter, Facebook, other social networks.

Dec 08, 2009 03:08 PM
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

Once again, they throw something new at me and I have to start from square one all over again.

Dec 08, 2009 03:23 PM
Brian Lee Burke
Kenna Real Estate - Lone Tree, CO
Broker & Advising Expert-Kenna Luxury Real Estate

Misty I have been keeping an eye out for these google "tweaks" and at times feel like playing catch up and falling behind as they sure can put out the stuff. BTW haven't seen this in my searches yet. ~Rita

Dec 08, 2009 03:32 PM
Steve, Joel & Steve A. Chain
Chain Real Estate Investments & Mortgage, Steve & Joel Chain - Cottonwood, CA

Misty,  Google has really ramped up. I'll be looking for the updates.

Dec 08, 2009 04:19 PM
Betty Knowles
Southwest Missouri Realty - Springfield, MO
Ready to sell? Call Betty!

This is interesting. I guess the big question is how will it affect us on AR and our websites...

Dec 08, 2009 10:45 PM
Rich Rogala
Consistent Clients - Chicago, IL
Real Estate Marketing Coach

Google's always changing things up, to keep ahead of people playing the system. Thanks for sharing this here! I've been recommending to my clients to use all different kinds of media to spread their presence across the web, just due to the diferent ways different people search and use the web. For people who have been doing this, I don't think the change will affect them much. But it will be interesting to see how it affects those who stick with just a static website.

Dec 09, 2009 12:35 AM
Bill Gassett
RE/MAX Executive Realty - Hopkinton, MA
Metrowest Massachusetts Real Estate

Hi Misty - Hope you are well:) The other big change is Google giving your results based on your previous searches even when you are not logged in!

Dec 09, 2009 02:38 AM
Misty Lackie
Go Smart Solutions, LLC - San Luis Obispo, CA
Real Estate Advertising

Hi Bill - yes that is a big one.  They talked a lot about that at pubcon along with local search results.  One of the presenters in one of the sessions showed some examples of her searching from different locations around the world while logged in and out of Google.  It was very enlightening to see how different the results were based on where she was located, what browser she was using, what she previously searched, with her deleting cookies and not deleting cookies, etc. 

All of this just makes it more important to not rely on where you "think" you rank but more on what your website stats and traffic log files show.

Dec 09, 2009 05:03 AM
Brian & Val Mayer
The Mayer Group of eXp Realty - Huntingtown, MD
Listing Specialist | Realtor in Calvert County MD

Hi Misty, I have been telling everyone that they need to invest the same amount of time learning internet marketing as they did on all the tired old methods that dont work anymore.

 

Its not really that difficult with Active Rain. Everything you want to know is up here like your post for instance. Thanks for the tip!

Dec 09, 2009 07:49 AM
Cheryl Ritchie
RE/MAX Leading Edge www.GoldenResults.com - Huntingtown, MD
Southern Maryland 301-980-7566

If you market your Real Estate business online, you need to be aware of these changes and consider creating videos, optimize images in your content, participate in blogging, and participate in real-time social networks to stay on top.

Very, very well said. Thanks for the article to bring this to our attention!

Dec 09, 2009 10:50 AM
SimplrManage LLC
SimplrManage - New York, NY

Nice topic!

Dec 10, 2009 10:40 AM
Dave Roberts
Healdsburg Sotheby's International Realty - Healdsburg, CA

Thanks for keeping us updated on these changes. I like staying on top of things, but the pace of change and volume of improvements makes it valuable to read posts like this. I appreciate you taking the time to share it.

Dec 11, 2009 05:08 AM
LLoyd Nichols
Premier Florida Realty of SWFL - Fort Myers, FL
Southwest Florida Homes By The Sea

Misty: thanks for the update.This is a great format you are using...now I have more info to absorb!

Dec 15, 2009 02:59 PM
Rosemary Brooks
BMC Real Estate - 209-910-3706 - Stockton, CA
The Mother & Daughter Realty Team

Thanks for the update.  Lots of information, gotta take a break and come back to it.  Bookmarked

Dec 15, 2009 03:27 PM
Cruz Lemus
Highland, IN

I love GOOGLE!!! It just get getting better and better.

Dec 18, 2009 08:35 AM
jon stepp
mls2agent.com - Los Angeles, CA

Good information.  Thank you!

Jan 05, 2010 11:29 AM
Tom Hall
Coral Shores Realty, 1119 E. Sunrise Blvd., Fort Lauderdale, FL 33304 954-610-4186 - Fort Lauderdale, FL

Man, this becoming a lot to keep track of but I will keep trying.

Jan 12, 2010 12:24 PM