If you want to sell your house, think of it as a product.
Prepare, package, and market it accordingly.
You have a product for sale.
Buyers have many houses to choose from.
If you want them to choose yours, you better have the the most appealing packaging. If buyers like what they see, they will buy what you are selling.
Before you list your house, it is important that you do your homework.
First question: Do you know who your buyer is? If you are going to successfully set the stage for your house to sell, you need to know who your target audience is. The features you highlight will be different for a family than for a single professional.
Know your buyer and prepare your house to appeal to that buyer.
If there is an elementary school in your neighborhood and young families currently living on your street, it stands to reason that your buyer will be a young couple with children or newlyweds planning to start a family.
If your house has three bedrooms and you are using one for storage and one as an office, you need to prepare these two rooms as bedrooms in order to better appeal to your target buyers.
Take a step back and really look at your house.
Look at your house from the buyer's standpoint and then offer them exactly what they are looking for.
- Create greater perceived value with fresh paint and new carpet.
- Create greater perceived space by removing half of what's in the closets.
- Arrange furniture to define space and function.
- Remove all personal items that make it your home.
- Clean from top to bottom
- Highlight the features that would be appealing to your target buyer.
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