Are you prospecting after the unit sells?

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Are you prospecting after the unit sells?

Last week I did things a little differently when I unstaged a unit that recently went under contract. Instead of pulling the furniture out, marking my stats on the books & going on my merry way, I did one more thing. I emailed all of the active listings the following email (there were 40 properties listed):

____________________________________________________________________________________________________________________________________

I wanted to let you know of my services. I recently staged #12206 after it had been listed for 6 months - it went under contract in 42 days after staging! Click the following link to see before and after photos: http://www.kodakgallery.com/Slideshow.jsp?mode=fromshare&Uc=eekvc97.9g1090on&Uy=8s65el&Ux=0

Since current Daniels Landing Active properties average 129 DOM, Sold properties average 115 DOM and Average DOM for all properties since 01.01.07 is 119 Days, I'm sure both you and your clients can see the benefits of staging! The cost is reasonable and typically pays for itself in saved carrying costs and higher offers!

Give me a call or email for a free price quote.

____________________________________________________________________________________________________________________________________

This was Friday.... Today, Wednesday of the following week, I've been on 4 walkthroughs and have one contract in hand in this area. I'm confident that at least one more of the other two will turn into a job based on comments from the agent. Needless to say that staging makes a difference & having the concentration in such a small area will really show how it works!

If you aren't trying this technique - you definately should.

One more thing... this is the RES that I sent with the written quotes after walk-through. Take a look if you are interested......

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Melissa Marro, a published artist, now turned staging advocate and national speaker speaks her mind about real estate and the home staging industry. In her 'no holds barred' approach, audience members find real answers to the industries pitfalls and learn how to overcome them with tried and true information and guidance. With marketing as her passion, she turned a small home based business into one of the nation's largest home staging and training facilities. Selling her successful home staging company in January 2012, Marro is now a full time speaker and instructor for Staging And Resign and Real Estate Staging Association (RESA)'s trade events.

For more information on having Marro speak at one of your real estate functions, please contact her at 843.619.1593 or email at marro.melissa@gmail.com

Posted by Melissa Marro ~ StagingAndRedesign.com MarketReadyRealEstate.com on 07/03/2007 03:15 PM

Comments (22)

Originally posted at: Speaking Up about Home Staging: Are you prospecting after the unit sells?

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22 Comments on Are you prospecting after the unit sells?

JUL

2007

Melissa

I took your tour and find it to be very impressive, keep up the good work.

Wow...that's awesome! Thanks for sharing!!!

Melissa - this is a fantastic idea! The home looked beautiful, loved your RES and the Photo gallery was great. Your pictures were so clear - what kind of camera do you have?

Maureen - the camera is a Kodak EasyShare Z740. I absolutely LOVE IT! With a 10X Optical zoom it's fantastic for family photos as well. If you want to check out other types of photos check out my family website, www.kodakgallery.com/marrofamily Looking at the photos of 'Big Lake in August' or "Big Water with BOYS', our monthly vacation spot, I was sitting on the shore about 100 yards or so from the kids most of the time. You can still see their smiles loud and clear! If I would crop it they would be even clearer... This is at my 5.0 Mega pixels... I don't have this photo on this computer or I would crop it to show the clarity. I could zoom in on my kids faces and get the photo clear enough for a 4x6 snapshot. (The order of kids in this photo is - my son's girlfriend, my son, my daughter's friend, my daughter) This was taken at Carowinds in SC. If you look at everyone's hair, etc you will see they are going really very fast.

Check out this photo.....

Having nothing to do with this post... what the heck is a guanabana (graphic)????

Wow Melissa - those photos are fantastic. I have the kodak v705 for work, but I might look into that one for fun. Thanks.

This is an excellent idea. I just started giving my clients a flyer on Interior Room Redesigns for their new home. That seems to be working as well. I have not done my RES as yet, I have been very busy and completely wiped out. Yours look great, tho.

Thanks Phyllis Pafumi

Melissa,

This is such a fantastic idea -- I am going to use it when my next staged home is closed. I have one in St Pete, FL that was staged, FSBO and under contract in less than 30 days (a miracle in our local market). Once it closes, I will target the area listings and send them the stats and photos. I am also a Realtor so have access to MLS for this info. I just signed up for a trial version of RES and excited to give it a try. Yours looks amazing! Thank you so much for this tip!

Hi Melissa,

This is a really cool idea, I will definatly try it! (Love your photos)

Melissa, I just went and looked at your Before and Afters and they are fantastic. Your staging is absolutely beautiful. Also, what a great idea you gave all of us. Thank you for sharing. Betty

You're one smart lady, Melissa!

Great results! And even MORE fantastic residuals! Thanks for the tip.....I'm on it!

Julia

JUL

2007

Melissa, way to go. This is a really great tip! I am definately going to do this on my next staging job!

As Julia says "I'm on it"

Melissa: Another great marketing idea and a beautiful staging job. Thank you for posting this - it is very helpful.

Great idea Melissa - thanks for sharing:)

Stephanie

Melissa-Brilliant-I'm on it Thanks Loretta

Awesome idea -- I am on this one for sure -- makes so much sense -- thx!

JUL

2007

Melissa,

Some good tips for drumming up business. By the way, I have friends in Summerville who are builder/developers. I recommended that they contact you and have you do a walk through for them. Hope you get a call soon.

Best,

Eric

Very good idea. I know my weakness is follow-up marketing! Thanks for giving me a "kick in the pants".

Kim Dillon, Creative Eye Home Staging

JUL

2007

Melissa - I am forever amazed by your energy and great ideas you use in your staging business. I know you wrk hard but we can all see that you LOVE what you do. Question: how do you do the before and after thingy with your camera or do you have someone do it for you and put it on your website or in newsletters??? - Sorry, I am still a newbie! Thanks

Pam Ives - www.homestagingofwilmington.com

Eric - Thanks for the referral!

Pam - Most of the time I use www.kodakgallery.com for my before & after photos. If I want to use a mini-movie or commercial then I use RES (www.RealEstateShows.com) I use www.constantcontact.com for my newsletters. The process is simple. I email myself the slideshow from KG and then copy the link and add it to the newsletter.... easy cheesy. Please never apologize for questions! That's one of the main reasons we are here..... some of us know things others don't. Then we learn things we didn't know from still someone else.

JUL

2007

Melissa,

Love the email you sent and also the tour. You are always filling my head with great ideas! Thanks for another one!

Fabulous idea Melissa! Congrats on further success from it!

BTW: How clear is that lake? It looks pretty clear from your pics...love 'em...thanks for sharing! I'm spoiled and won't swim in any water that I cannot see the bottom, nevermind share it with fish...UGH!!! I love learning about new places of interest and that could be a long weekend destination spot!

What is a lipote? (graphic)

Abby

Abby - The lake isn't clear enough to see the bottom. The water is pretty nice, there are definately fish however. One of the things I love about our little vacation spot on Lake Marion is that you have to be a member to go and you have to live in SC to be a member... this means there aren't a lot of people. I LOVE that! I always have room for a chair and umbrella on the beach. Of course if you wanted to come, I could take you.... girls day on the beach!

I also don't know what a lipote is but then I don't know what a sapota is either (my graphic)

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Melissa Marro ~ StagingAndRedesign.com MarketReadyRealEstate.com

St Augustine, FL

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