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Attention Home Sellers - Home Staging Has a 586% ROI!

By
Home Stager with Kates Home Staging and Interior Design Owner & Lead Designer

According to Home Gain's latest survey of 1,000 Realtors (November 2009), home staging has a 586% return on investment.  Home staging was listed as the second home improvement item that Realtors recommend for home sellers.In other words, if a home sellers spends $300 - $400 on professional home staging, their home will sell for $1,500 - $2,000 more.  Cleaning and de-cluttering was at the top of the Home Gain survey, to take a look at the survey please click here: http://blog.homegain.com/home-improvement/homegain-2009-top-12-home-improvements-survey-results/

The Home Gain survey results are fantastic.  In 2007, the Home Gain home staging return on investment results were 343%, so it appears home staging's value has almost doubled in the past two years.

In this economy there are three things that sell a home:

home that has been professionally staged by kates home staging in new york

1.   Price - This is set by your Realtor

2.   Location - unfortunately there is little you can do about your location.

3.   Presentation - This is where your professional home stager comes in.

Why take the risk with your most valuable possession?  For a quicker sale and to make more money, call in a professional home stager today.  A home that has been professionally staged will sell for up to 10% more money, and all you really need to invest is a few hundred dollar for a professional home staging consultation and a few hours of "hands-on" staging.  An expert home stager has been specifically trained on what home improvements will attract the largest potential buyer audience.  Home staging is much more than home decorating and interior design, it is a calculated marketing plan to sell your home quickly by focusing buyer's attention to your home's architectural details.

Kate

Kate's Home Staging and Redesignserves the Rockland County and Orange County areas of New York, Passaic County of New Jersey.  Kate is a member of the Passaic County of Realtors, Orange County Chamber of Commerce, Real Estate Staging Associations, American Society of Home Stagers and Redesigners. For more information please visit www.kateshomestaging.com or call 845-538-3623.

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Comments (5)

GARY DIGIORGIO -Denver- Arvada -Westminster
THE DIGIORGIO GROUP /(303) 898 - GARY (4279) - Westminster, CO
REOptions LLC

I do agree...a home that sows well...sells well..thanks

Gary DiGiorgio

The DiGiorgio Group

9035 Wadsworth pkwy 2000

Westminster.Co 80021

Direct 303 898 4279

Office 303 422 5200 fx 303 467 0211

Gary@Di-DenverRealty.com

Dec 15, 2009 02:22 AM
Diane Williams
Pell City, AL

 

Kate this is such good information for sellers who want the best possible price in the shortest amount of time when they are trying to get their home sold.  By hiring a professional who looks at their home with a fresh set of eyes to give it the Wow factor it needs to complete on the open market makes all the difference in the world. 

Dec 15, 2009 02:30 AM
Russel Ray, San Diego Business & Marketing Consultant & Photographer
Russel Ray - San Diego State University, CA

I can't cite any statistics, but I think staged homes also sell faster, so the true return on investment might be even higher when you add in the monthly carrying costs that one doesn't have to carry anymore -- mortgage payment, insurance, utilities....

Happy end of year!

Dec 15, 2009 10:23 AM
Kate Talarico
Kates Home Staging and Interior Design - Goshen, NY
RESA, Top Orange County Home Decorator & Stager

Gary ~ You are absolutely correct, presentation is key when you are selling.  Thanks for stopping by.

Diane ~ All it takes is a few hours and a home can look dramatically different.  More sellers and Realtors in my area are starting to use staging, which I am happy about.  Thank you for your kind words.

Russel ~ It's true, the survey did not consider any of the carry costs you mentioned so the actual benefit of a quicker sale could even have a higher ROI - excellent point!!  Thanks for stopping by.

Dec 15, 2009 11:28 PM
Chris Minion
O'Brien Realty - Lexington Park, MD

Hello Kate,

Excellent post on home staging for home sellers, and home owners who are thinking about selling their home.  Terrific article!  Thanks for sharing it with us.  Have a great weekend! 

Chris

 

Dec 18, 2009 02:05 PM