According to comScore, 5.5 percent of ALL time spent online in the U.S. during the month of November was spent on the social networking site Facebook. Users spent more time on Facebook than any other website, including Google, YouTube and Yahoo. In addition, Facebook passed 100 million unique visitors in the U.S. for the first time (in comScore's reporting) during the month and moved up one spot to become the fourth most popular website in the U.S. in terms of traffic.
With so many people using Facebook, fan pages and neighborhood pages that contain news about your area will become increasingly important to marketing your listings and your real estate services. The ability to choose a user name and automatically post your fan page information to your Twitter account will help define and target your chosen market. And like Activerain, it is a free resource that will help you keep in contact with your sphere of influence.
Facebook, Twitter, and Activerain can make you the preferred agent in your area AND boost your search engine rankings if you take a few minutes every day to post relevant news about your area or real estate in general. If you're short on ideas, just reference stories already being reported by local sources. Set up Google Alerts on your preferred terms and areas and you'll have a neverending supply of stories.
Check out our Facebook sites at:
www.facebook.com/cornerstoneproperties
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