I have recently had a few Realtors(R) confide in me, saying they are fully aware of the vast benefits of holding open-houses for their clients' properties. But the common frustration that I am seeing, in Realtors(R), is that they work so hard on their listings in all other ways, that there is just no time or energy left for an upbeat, successful open-house.
I don't have to convince anyone of the reasons that open-houses still prove to be very effective marketing tools. This is, of course, as long as the event is sufficiently marketed far enough ahead of time. Also, just as important, is the fact that we really need to analyze the target market, look at the time of year, consider sports/activities children may be involved in, common meal times, bed-times, Church hours, etc.
Provided the open-house was advertised properly to the property-appropriate target-market with ample time for buyers to plan ahead and schedule the viewing into their hectic schedules, there should be a good turn-out. Remember, again, it is all about quality of buyers, not quanitity of curious individuals.
Another very important detail to include in the venue of an open-house, is one enthusiastic, personable, involved, and interested person to host the event. This party will be welcoming, inquisitive, informed, and very aware of the property's assets.
What if you had a Professional whom you could hire to be your official host for the open house? You would meet with said Professional ahead of time to provide a briefing on the property specs and special considerations to be taken into account. This Professional would arrive 1-1.5 hours prior to the start-time of the open-house, and because this Professional is actually a Certified Staging Professional, they are more than qualified to do a thorough walk-through and take care of final show-casing touches to ensure a high-quality showing. Also, because we have many accessories on hand at all times, we can add items here and there, if deemed to be a beneficial upgrade to the property. You will provide spec sheets to hand out to buyers. We will provide everything else for you. It will be communicated to buyers that we are not a Realtor(R), but that we are prepared to field offers for them via phone. We are also very aware that buyers appreciate a cordial greeting, being informed that we are there if they have any questions at all, and then being allowed to take a tour at their leisure. We will remain involved, yet not intrusive. We completely understand that most purchase decisions take place when buyers feel they are granted enough privacy to discuss their options without candor.
Would this be a service that you, as a Realtor(R) would see as valuable? Would it save you time and effort that you would love to expend elsewhere? I would love some feedback, and value your opinions and expertise!!