Are they your customers?

I recorded this for non real estate markets, it's something that is a hard thing for many "old school" business types to wrap their head around, but it's true and it is particularly true in the world of real estate.

Do you think that your customers aren't also surfing your competitions website? Ask them, I'm almost positive they'll tell you they use 3 or 4 different sites regularly because they like different features from different ones.

Frank Kern is a top internet marketer and has some interesting perspectives on the idea.

The end of the video I'm talking about my christmas light business, but in rewatching this video, I really did think that it would apply to the agents I know as well.

Does your competitor have to be a competitor? Is there a way that you can each help each other grow your business? Isn't that the whole idea with Reciprocity in the first place?

Go set up your listing router and referral alerts (need help? see my post), that'll help you kick start your new networking approach.