Times are tough - we've all heard that over and over. The Charities in our communities are receiving fewer donations because of everyone tightening their belts and purse strings. The numbers of those in need are growing as the resources to help them shrinks.
As the winter holidays approach at breakneck speed, we are running around trying to connect with friends and family. Business planning seems to take a backseat and we say "I'll get to that after the first of the year."
Now is when you should be planning for the success of your 2010 business, because when January hits - you want to hit the ground running.
Cause Marketing has been around for years. Just look at what Sears, Lowes and the sponsors of Extreme Makeover Home Edition are doing. It's a great way to show support for the communities you live in and do business in.
Have you found a local charity or national Cause Marketing group to align yourself with? In addition to being a write off for your business - it's a great way to build yourself a niche in your community.
Help those deserving and help your 2010 business too.
Brad Oosterhuis, Executive Director, www.homesforheroes.com 866-443-7637
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