13. Owner Expense. The owner may incur considerable expense in succeeding in selling their home at a somewhat reduced price. Such expenses can include newspaper adversting, cost of internet advertising, staging costs, home advertisement such as signs and brochures, legal fees, etc. When the amount of the price reduction and the expenses are added up, the owner has netted little if anything over what they would have received from a broker sale. When the seller fails to make a sale, these costs are pure costs and do not get recouped. The broker on the other hand, as part of their services, assumes all expenses for advertisement.
14. Lack of Home Selling Experience. Home buyers today are usually very tenacious shoppers, which means they want to see several homes for comparison in making a decision. Here, the owner is again at a great disadvantage. Home selling has become a profession requiring a high degree of skill and experience. The owner, without previous experience, does not know how to show a home professionally, does not know how to present benefits, and does not know how to use closing techniques that bring results. Thus visitors, whom the professional Realtor could turn into a buyer, are lost by the owner. And more time passes without the home being sold making it less attractive.
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