The myth that homes don't sell during the holidays is just that, so why don't people take advantage of the natural marketing that occurs during this time of year? It might seem like a good idea to take your home off the market or hold off from putting it up for sale altogether, but here are some reasons why keeping that For Sale sign up can work to a seller's advantage.
Black Friday signals the beginning of decorating to impress friends and family and this is a natural segue way for selling a home. Colorful lights and pleasant smells all create the "ideal home" which translates into open escrows and closed sales. New holiday towels spruce up the house and keep the decorating budget in check. Take advantage of the emotional connection your home offers and don't forget the cinnamon spiced pinecones on the entrance table.
Initially, getting the house ready can create a sense of orderliness but having to leave every time someone wants to see the house grows old quickly. Holiday shoppers are serious, pre-qualified and ready to buy. Having showings at this time of year reduces the number of "tire-kicker" showings. You can also get away with restricting the showing times, as most people are more respectful for family gatherings.
Did you know that January is the biggest transfer month of the year? Transferring employees use the holidays to shop for their new home and feel pressured to find a home by the end of the year. Additionally, as Dec. 31 draws closer buyers want to have some time for family so make the extra effort to finish inspections quickly. Not only do you have a pool of committed buyers but they start to panic knowing they have to close by yearend so tend to be more agreeable.
Investors are another group of buyers that focus on quick closes at the end of the year. I had one client who didn't want to face his CPA until he closed escrow and with the limited time frame was willing to soften on some of his demands. These serious buyers do not have enough time to start their search over so are more willing to negotiate.
Many sellers hold off listing their property until the spring due to family obligations and entertaining. This means less competition during the winter months, therefore less for a buyer to choose from. So take advantage of the slow down and showcase your home with your favorite holiday décor, you might be pleasantly surprised by how convenient it is to sell during the holidays.
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