On December 3rd a nationwide online survey was launched to determine the "Most Recognizable Franchise Brand in Real Estate." After a whopping 390,000 votes, Keller Williams Realty was voted just by industry professionals as the #1 "Excellent brand".
In the end an astonishing 11,355 agents voted, casting just over 390,000 votes for 33 different real estate franchise brands making this the largest survey of its kind in the industry. The survey required real estate professionals to vote for a franchise on a scale from 0 - 5; starting from "Never heard of the brand" all the way up to "Excellent brand." The brand's scores in all categories were taken into consideration to determine the overall rankings. In the end there was a significant difference in the vote count between most of the top 10, thereby solidifying the placement of the brands.
Although another survey can produce different results and rankings, we are confident that this is a very good reflection of the real estate brokerage industry's current opinion and awareness of the franchise brands that serve them.
The Top 10 real estate franchises, most recognized by the real estate industry itself as quality national brands are:
- Keller Williams Realty
- Coldwell Banker Real Estate
- RE/MAX International
- Century 21 Real Estate
- Prudential Real Estate
- Sotheby's International Realty
- EXIT Realty
- ERA Real Estate
- Weichert Real Estate Affiliates
- Better Homes & Gardens Real Estate
Survey methodology:
The poll was conducted online within the United States between December 3rd and December 11th, 2009
Due to the very large number of real estate professionals that voted it is felt that the results closely reflect the opinion of the majority in the industry.
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