"Attack of the Killer Blog!" - Developing a Social Media Strategy Part V

Real Estate Agent with Fathom Realty West Sound WA State 52404

do-you-have-a-killer-blog?Okay, so this post ushers in the 5th installment of a series entitled 'Developing a Social Media Strategy.'

Thus far, we've discovered that "Social Media is a Conversation, not an Advertisement!"

We've explored "The 'WHY' of Social Media?" (Why Social Media should be a part of your Annual Marketing Plan)

The key strategy of "Taking AIM" (Audience, Image/Brand, and Message)

And becoming a skilled chef by serving up "Social Media Sushi"

This episode is called:

"Attack of the Killer Blog!"


5 Top Secrets of a Successful Blog

Maybe you've just recently started your blogging adventure. You've heard all the hype and hoopla, and ended up here on ActiveRain. Perhaps you've even plopped down your hard-earned cash in order to subscribe to RAINMAKER status. You've tossed out a few 'posts' in an attempt to test the waters, but you're starting to question their effectiveness. You wonder if you're wasting your time and money.

You've observed others whose blogs appear to be very popular and draws tons of comments. You constantly hear testimonials of how people have received clients, closed transactions, and increased business due to their blogging.

However, your ship hasn't come in yet. You've attracted little, if any, new business through your blog, and you're beginning to think, "Gee, do I have blog breath?'

good-quality-content-is-kingFortunately, effective blogging is not rocket science. The path towards developing a 'Killer Blog' simply requires an understanding of the basic components of a successful blog, and your commitment to consistently invest the necessary time and effort.

So what are the basic key components of an effective blog, you ask?

1 // Content is Elvis

One of the most basic and important elements of an effective blog is publishing good, relevant content - sharing information that is meaningful to your intended readers - writing articles that are engaging, interesting, practical, and helpful. One of my own personal catch phrases is 'Knowlegeable Empowerment." Many of the articles that I write contain helpful advice and insights from years of actual experience as a real estate professional. This content educates and empowers my readers/clients to make better, prudent, and informed decisions.

For additional reading: Kreating Kwality Kontent  Writing Quality Content

2 // Keywords are Key (Full, but not Stuffed)

Achieving the right percentage of Keyword Density in your blog articles is another vital step towards improving your 'Find-a-bility' Factor (how well you rank with the search engines for your targeted primary search terms). Don't sacrifice readability by stuffing too many keywords into your post (keyword stuffing). Read through your article just prior to publishing. Does it have a natural or comfortable flow? Or does it sound more like a boring tech manual? There are several FREE tools online to help analyze your Keyword Density, like KeywordDensity.com, SEO Chat, and Googelrankings.

For additional reading: pimp-your-blogKeyword Density

3 // Pimp Your Blog

Consumers are fickle. In organic search results, you only have a few brief seconds to effectively entice and capture their interests, or they'll quickly pass over your permalink and choose something more to their liking. It begins with creating fun and alluring blog article titles that draw readers to your article. Then, equally attractive 'lead-in' teasers (excerpts) that  reveal a condensed 'Reader's Digest' version of what the full article has to offer. Nice aesthetic formatting also dresses up your article and makes them easier to digest. Good relevant graphics/pictures help to reinforce your message, improve the 'stickiness' of your blogsite, and provide 'Alt Tags' to further strengthen your keyword density.

For additional reading: Tantalizing Titles are Tantamount

readers-get-to-know-you-through-your-blog-writing4 // Getting to Know You

The beauty of blogging is that it allows you to engage/converse with consumers and reveal parts of yourself to readers/potential clients through your writing. By reading your blog, a meaningful connection is made, a sense of familiarity is established. When you finally meet your client face-to-face, it's as if they've known you for years. The usually awkward and uncomfortable 'courting' period with new clients is effectively eliminated from the process.

For additional reading: The 3 Powerful P's of Blogging

5 // Dare You To Move  (listen to Switchfoot during this point)

A good way to close your blog post is with some form of 'Call to Action.' What next step(s) do you want your reader/potential client to take? What action will best reinforce or apply the information you have provided them in your post? It may be something as simple as subscribing to your blog or RSS feed. It may be an open-ended question designed to solicit comments.

For additional reading: What's Your Call-to-Action Doing for You?

ACTION POINT:  So what is one thing you've learned here that you can begin to implement today as part of your social media strategy for 2010?

~     o     ~     o     ~     o     ~     o     ~     o     ~


Blogging since 2005, Rich has published over 1000 articles, most related to real estate. He enjoys using the tools of social media to brag/boast about the quality of Life on the picturesque Kitsap Peninsula in scenic WA State. He is a licensed real estate professional providing knowledgeable empowerment and relentless representation for his clients of residential properties and vacant land throughout all of Kitsap County WA and portions of Pierce, Mason, and Jefferson Counties. You can also find him at KitsapLife.com, SOUNDBITEBLOG, Crabbing in the Hood, Facebook, Twitter, or e-mail:  kitsapagent@gmail.com

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Rich Jacobson is a District Director for Fathom Realty and a licensed REALTOR®; an avid Crab Hunter, Clam Digger, and Oyster Shucker, He is the Social Media Evangelist for Life on the Kitsap Peninsula & The Western Puget Sound in scenic WA State.


Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Roland Woodworth 12/29/2009 02:53 PM
  2. 12/30/2009 05:33 AM
Real Estate Sales and Marketing
Active Rain Newbies
The Art Of Marketing You
Social Media Marketing
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Anthony Ebright - NMLSR ID #247647 Purchase and Refinance Mortgages
FHA, VA, Conforming, Jumbo - Wells Fargo Home Mortgage - Santa Rosa, CA

Rich, thanks for the wonderful information! Finally, I have an excuse to wear my classic high collar Elvis jumpsuit! 2010 here I come!

Dec 31, 2009 01:04 AM #73
Barbara Bussey
As a writer, reading blogs packed full of helpful information, I'm amazed that the authors don't take an extra minute to proof read their content. I don't know about you, but I find that typos distract me from the real message.
Dec 31, 2009 02:08 AM #74
Kira Angel
Equity Oregon Real Estate - Canby, OR

Thank you so much for sharing your knowledge.  I am new to blogging and grateful for bloggers like yourself willing to share with us newbies.

Dec 31, 2009 03:17 AM #75
Vanessa Stalets
RE/MAX Elite - Brentwood, TN
REALTOR, Brentwood TN Homes, Real Estate

I thank you for taking the time to write this series! I am reminded again that I need to make sure I am calling to an action for readers. I forget that by the end of an article sometimes...ok, often~ ;.)

Dec 31, 2009 08:02 AM #76
Julie Montemarano
Parker, CO

Wonderful information!  I am going to start to incorporate some of your tips and hope it works for me in 2010!  

Dec 31, 2009 02:20 PM #77
Jim Straughan
Aros Realty Ltd Brokerage - London, ON
Broker of Record London Ont Realtor of Choice

Thanks for the article .


testJim Straughan
Sales Representative
Realty Executives Elite Ltd.Brokerage
519 649 6900
voice 519 641 4355
Email jim@straughan.ca
London & Middlesex Real Estate

Jan 01, 2010 02:50 AM #78
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

Thanks for the reminders.  My posting is starting to pay off, but it is slow.

Jan 01, 2010 04:27 AM #79
Li Read
Sea to Sky Premier Properties (Salt Spring) - Salt Spring Island, BC
Caring expertise...knowledge for you!

Have bookmarked your post, and will check out your links to earlier posts.    You said it all, and very well, indeed!

Jan 01, 2010 04:52 AM #80
Jill Schmidt
Aurora, CO

Great information, thanks!  I especially like the reminder for the "call to action".  The tips on keywords are great for me.  Have a happy new year.

Jan 01, 2010 05:28 AM #81
Tina Gleisner
Home Tips for Women - Portsmouth, NH
Home Tips for Women

Great post, so much to do ... so little time!

Jan 01, 2010 09:50 AM #82
DeeDee Riley
Lyon Real Estate - El Dorado Hills CA - El Dorado Hills, CA
Realtor - El Dorado Hills & the Surrounding Areas

Great post Rich!  Thank you!

Jan 01, 2010 04:04 PM #83
Tanya Nouwens
RE/MAX ROYAL (JORDAN) INC. / Tanya Nouwens Inc. www.readysetsold.ca - Montreal West Island, QC
Montreal Real Estate Broker & Stager

OK so clearly I need to devote an entire day to following all of the links in this post and trying to absorb all of the great information you've assembled here. (When Lenn Harley says this should be the Blogging Bible for Active Rainers, I pay attention.)  I cannot get over the generousity of ActiveRainers in sharing what they know to help all of us do better business and manage our time effectively. Thank you so much, Rich. -- Tanya in Montreal

Jan 01, 2010 11:31 PM #84
Beverly of Bev & Bob Meaux
Keller Williams Suburban Realty - West Orange, NJ
Where Buying & Selling Works

Okay, Rich, I've bookmarked this one. Very good, thought out and useful information and reminders for me to reference. Thanks for sharing your expertise and I hope I will be in the ranking of 1,000 of good blogs (some great) posted to help those around me.

Jan 02, 2010 01:15 PM #85
Andrew Cohn
ALC Risk Solutions and The Jewish Business Magazine - Miami, FL

Great post, especially the part about social media not being an advertisement, but a conversation

Jan 05, 2010 02:20 AM #86
Robert Vegas Bob Swetz
Realty ONE Group - Las Vegas, NV
Las Vegas Henderson Homes for Sale

Hello Rich and a great post full of some great tips, sorry I missed this one!

VB ;o)

Jan 05, 2010 12:44 PM #87
Troy Pappas
Safe House Property Inspections - Virginia Beach, VA
Virginia Beach Home Inspector

A lot of great information just in the summary review. I feel like Tanya, now I have to come back and spend some time learning from all the great links.

Jan 07, 2010 02:06 PM #88
Catherine "Cathy" Chaudemanche- Edison, NJ
Metuchen Keller Williams Elite Realty / Middlesex County, NJ - Edison, NJ
Full Time, Informed and Involved- Results Driven

Thank you Rich- Good info and reminder as I am trying to hit the 100,000 points...

Jan 11, 2010 09:36 PM #89
Karen Pannell
Real Living / Home Realty - Owensboro, KY
Owensboro KY Real Estate -270-903-2167 Homes, Cond


Thanks for sharing.  Enjoying this series.


Jan 12, 2010 12:32 AM #90
Ron T. Weems Jr.
Weems Property Group | KW Northwest - Marysville, WA


Very good series. It has very good information. Especially for me, a beginner in blogging.

Jan 17, 2010 09:38 PM #91
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

Rich, I agree with Lenn, this should be the "Blogging Bible".  Lots of good info here.  I'm going to have to re-read this several times.

Jan 20, 2010 04:29 AM #92
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