The holiday shopping season can lend great perspective on the arts of pricing and presentation. Think about the shopping you did over this past month and tell me how many of your buying decisions were based on the amount the product was "marked down". How much did the ticketed price have to be discounted for you to say to yourself "...that's too good a deal to pass up"? Or maybe you chose one brand over another because of the way the product was presented, even though the price was higher. We can learn a valuable lesson from our Christmas shopping habits; one that needs to be applied to our real estate selling habits.
Just like our holiday shopping, we are scared of overpaying for our homes too. We need to feel like we're getting a great deal, because we know we can find that same shirt at another store for $10 less (and your home is no different). Times are tough for many right now, and we're beginning to feel like every penny counts. So how can you sell your home when it has been sitting on the market for several months with no offers, and showings becoming virtually non-existent?
Well, take a page from the playbook of holiday retailers. Pretend you are preparing for the Black Friday rush, stocking the endcaps with this year's holiday shipment. You have to find that magic price where your financial needs are met but you also have a strong likelihood of moving your product before the season is over. You really only have 2 ways to accomplish this, price and presentation.
To sell during the slow season in a slow market you must make your home "too good a deal to pass up"!
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