I recently wrote a post about Orange County SEO here on Activerain. I wrote a very scant entry, scarcely long enough for a search engine like Google to index. SEO is such a competitive field in itself that I expected little result from one article, but I followed the rules for a post. Rules endorsed by Orange County SEO expert, Steve Wiideman. Steve is actually recognized as the top expert in SEO- Google searches will quickly reveal that. One thing that upset the status quo a few weeks ago was the little post I wrote, that for a while, appeared ahead of Steve's number one spot. I ran the query a few times on Google because the term, SEO expert is Steve's territory. Before long the glory of that spot faded and my little post retreated to the bottom of the page.
After that it stayed there for several days, moved to page two and sometimes re-appears on page one.
But it started something. It started a friendly challenge by Steve. You can see his challenge here on my original Orange County SEO post, in the comments.
Steve joined ActiveRain. If he says anything more on his profile or starts adding to his blog, pay attention to everything he says, because he's a force to be reckoned with in the SEO world.
One SEO phenomenon which I've been following and about which I've been postulating a theory, is Google's recent real time search, which I have been saying, I believe is a sea-change in the Google search algorithm.
This experience started something for Steve and I both. I'm taking a different bent on Steve's Challenge- Steve plans to go the traditional route of posting content to his blog (already done), placing back-links on Twitter, Digg, Stumbleupon, etc. while I'm going to pursue my theory that Google likes fresh content and add to my blogs on the topic of Orange County SEO expert, and SEO in general daily and see whether Google prefers continuous fresh content over content that's static with back-links. A little time will tell what's going on with the Google algorithms and the effect of real time search.
Why does all this matter to you, the Real Estate professional? Because, in the end, what counts is not your SEO effort, but how you turn that SEO into SEM. Results driven Search Engine Marketing. That's what really counts- how well your web presence converts into sales. That's where you and I may have the advantage, simply by being rainmakers and posting on a regular basis on our ActiveRain blogs. There are few sites that offer the advantage we enjoy here. You see, ActiveRain is as real time as it gets. Every day folks post to their blogs and the site has an amazing influence on our business in what could be the most market focused website there is that gives the most back to its members.