Step it up a NotchStep it up a notch in 2010

 

  • Do you need more subscribers?
  • Do you need a goal for blogging?
  • In a rut?

 

 

 

Marketing

The end of the year is a good time to evaluate what you are doing and how you can improve? At the end of year I evaluate all my marketing efforts and see what parts of my marketing were producing results and what was a complete waste of time and money.

Each year at the beginning of the year I start a new Excel Sheet,besides the typical NAME, ADDRESS OF HOME SOLD, GROSS COMMISSION, NET COMMISSION, I have probably the most important column SOURCE of BUSINESS.

That is the column I look at and evaluate where my business came from.  If one of the marketing efforts I am doing is producing results, I will usually add more money to that source of business. If one of the programs or places  I marketed on produced nothing...then I am done.

Why throw money at something that is not working?

BlogsBlogs

If you are looking for more subscribers, then consider this...

  • Are you boring?
  • Are the consumers reading?
  • What is the bounce rate?
  • Are you engaging and authentic?
  • Are you getting lost in the multitude of noise out there?

 

 

There are so many good sites in which to track your stats, Google Analytics, SiteMeter, GetClicky and see what is producing the most results you are looking for.  On my Activerain blog I look at the Static's page, not many comments on my marketing reports, or listings, but wow the views and clicks are HUGE.

If I take a look at all my posts that have a lot of comments, I never see that many views or clicks. If I had as many views and clicks on featured posts, then the assumption would be that you all here on Activerain are looking and seeing it is a market report or listing, and clicking off. But, that is not the case.  The views are never as high on the marketing reports or listings so I am assuming that the consumer is seeing that listing or market report.

Market ReportsMIX IT UP, PLAN YOUR POSTS

Set aside certain days for certain posts. I typically do market reports only once a month.

I post every new listing to get it the most traction on Google. I do it here and on my Ann Arbor Real Estate Talk blog.

Consumers love to know how the market is doing in your area. I am guilty of presenting the raw data and little commentary. 

This year I am going to do more interpreting the data.

 

Numbers can be boring to many people, as a professional who looks at the Ann Arbor Area market data and works in the market I am going to explain the data and what it means to the buyers and sellers in the Ann Arbor Area.

We know that national market data is inadequate. What is happening in Ann Arbor, neighborhoods in Saline is so very different than what is happening in Texas or N.Y.

Be creative..go a step further than the actual data. Interpret the data for your consumers. Gosh darn, there is enough knowledge and data out there. Be the person that people trust and want to call.

Blogs and social media sites are the easiest way to build trust and social capital with your clients. Know your stat's, understand what you want to accomplish, make good decisions, earn the trust of the consumers in your area.

Time to step it up a notch in 2010.Light bulb for your blog posts

 

Flickr Photo Credit

****************************************************

KW LogoMissy Caulk & Team can be reached at 734-216-2822 or email: Missy@MissyCaulk.com

Our TEAM of 6 buyer associates are available to help you relocate to Ann Arbor, Saline, Dexter, Chelsea, Milan, Ypsilanti Township, Clinton, Manchester, Whitmore Lake, or throughout Washtenaw County, MI.

 

 

Missy Caulk, Ann Arbor Realtor

Missy Caulk & Team can be reached at 734-926-9797 or email: Missy@MissyCaulk.com

Our Team of 6 agents are available to help you relocate to Ann Arbor, Saline, Dexter, Chelsea, Milan, Ypsilanti Township, Clinton, Manchester, Whitmore Lake, or throughout Washtenaw County, MI.

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Post is included in group: Build a Better Blog
Post is included in group: ActiveRain Rockstars
Post is included in group: Social Media Marketing
Post is included in group: The Art Of Marketing You

109 Comments on Step It Up A Notch In 2010

20 Most Recent Comments Displayed Show All

DEC
27
2009
117,186 Points 4 Featured Posts

Missy, I totally agree that the best and must-have column for any business planning in real estate is the 'source' column. Without you're going blind on where to put your money. It's a little enlightening when you look back and can really see the big picture of the marketing results.
9:06pm • #91
180,060 Points 1 Featured Post Attended Rain Camp

Hi Missy-

We also need to look at our marketing results from 2009 to plan for 2010.  Regarding your spreadsheet, one additional column could be month/year activity started.  As some marketing activities take more than 1 year for you to see the results. 

 
10:09pm • #92
113,059 Points 1 Featured Post

Good idea.  I've been cleaning up and cleaning out...  getting ready for the new start off of the year. 
11:25pm • #93
236,067 Points 5 Featured Posts Called Shot Master

Thanks for the informative post Missy. Most of my business comes by way of my wife's contacts. Should I get more wives?
11:28pm • #94
DEC
28
2009

Missy, A spreadsheet that you can review monthly or weekly to not only see where you have been but to also see where you mihjt need to step it up to reach your goals for the year.  Great advice, Thanks.
5:16am • #95
1,155,210 Points 29 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Missy you are so right this is a time to take stock, get rid of what did not work, implement the things that will.  Being a member of AR there is just so much sharing here, so all of us should be approaching 2010 with a better plan.
6:48am • #96
106,333 Points 1 Featured Post Outside Blog Hit Router Attended Rain Camp

Hi Missy,  I am bookmarking this for a day I can sit and absorb the great information.  Thank you for all of your great posts in 2009!
11:39am • #97

Great inspirational post!  It can't be said enough..."If you fail to plan you are planning to fail."
12:03pm • #98
Outside Blog

Missy, Very Informative Post & I LOVED The Clipart As Well!  One Of My Goals This Year Is To Read More Informative Material And I Have An Abundance Of That Here On AR! LOVE IT!  I Had Just Viewed My Statistics Page About An Hour Before I Read Your Post So I Am Doing One Thing Right!  I Do Need Improvement On My Blogs/Comments And Will Strive To Improve In That Area For 2010!  I Wish You/Yours A Happy New Year And A Prosperous One As Well!  BTW: I Don't Feel $$$ Are The Only Form Of Prosperity!
1:47pm • #99
600,280 Points 45 Featured Posts Outside Blog

Right on, Missy!  Copying stats is easy, but what people are really looking for is your interpretation  of "what's really going on?'
5:52pm • #100
115,916 Points 1 Featured Post Outside Blog Attended Rain Camp

Great advise Missy! Blogging is my new thing for 2010 - hope to see a positive return!

Happy New Year!!

 
7:39pm • #101
516,038 Points 5 Featured Posts Outside Blog Called Shot Master

Great tip, Missy!  Thanks,

DeeDee
9:56pm • #102

I try to keep track throughout the year but am not always on top of that...so I actually do the same...review and analyze during the holidays.
10:09pm • #103
DEC
29
2009
871,571 Points 47 Featured Posts Localism Sponsor Attended Rain Camp Called Shot Master

Missy, we're definitely going to step it up a notch - like Bill, we are really looking at our web site which needs help. I know our bounce rate is high because it just isn't appealing. I have been saying this for a year. Yikes! We have a new IDX feature on our MLS which is going to help a lot, but it needs more than that. Happy New Year and thanks for the reminder! I'm also going to implement Fran's suggestion about mailing the Market Report to the sphere. Great idea!
12:21pm • #104
DEC
30
2009
199,383 Points 5 Featured Posts

I couldn't agree more with the section you wrote about where business came from...great advice!
3:23pm • #105
JAN
01
2010
690,385 Points 84 Featured Posts Localism Sponsor Outside Blog Hit Router Attended Rain Camp

Featured in "Build a Better Blog" !  An awesome post !  Just by stepping it up one notch let alone two or three can really increase one's business in 2010 !
9:00am • #106
242,006 Points

Missy:  Wow, numbers are such a challenge for me.  But this year I am committed to getting over the fear and becoming comfortable with this part of the business and marketing.  Thanks for the inspiration.
5:20pm • #107

Thanks for the different trains of thoughts than mine.  I always keep track of where my business is coming from but I'm not too into this blog everyday routine or even every month.  I find this inspirational and very informative tips from everyone.  I've made it a goal to stick with it. We'll see.
7:31pm • #108
JAN
02
2010

I'd like to see you evaluate things on a daily, weekly, monthly, quarterly, and semi-annual basis instead of annually. That way, if something isn't working after four or five months, you don't have to continue spending money on it for another seven or eight months.

Rather than starting a completely new Excel sheet for each year, you might consider simply starting a new column for that new year. That way if you have some repeat customers, like investors tend to be, you don't have to repeat all their contact information again.

Happy New Year!
4:19am • #109
JAN
05
2010
107,181 Points

Hey Missy  i have and idea for you for another blog...explain ..compair and contrast :

view   comment and click

Ok i got a comment that is what this is....but isn't a view and a comment the same thing...i mean i had to "view" this blog before i could commit on it...I am confused

and a click...hummm... I ASSUME  that is after i view the blog , i click somewhere esle connected to you, thus making a trail...could you clarify these a little...thanks

"On my Activerain blog I look at the Static's page, not many comments on my marketing reports, or listings, but wow the views and clicks are HUGE.

If I take a look at all my posts that have a lot of comments, I never see that many views or clicks. If I had as many views and clicks on featured posts, then the assumption would be that you all here on Activerain are looking and seeing it is a market report or listing, and clicking off. But, that is not the case.  The views are never as high on the marketing reports or listings so I am assuming that the consumer is seeing that listing or market report."
9:38am • #110

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Missy Caulk-Ann Arbor-Realtor® Ann Arbor Real Estate

Ann Arbor, MI

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Address: Ann Arbor, Saline, Dexter, Chelsea, Milan, Whitmore Lake, Ypsilanti, Manchester, Washtenaw County, Ann Arbor, MI, 48104

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