Home : Blogs : Kristal Kraft ~Denver Real Estate~303-589-2022 : Denver Real Estate & Relocation

Who is your audience?

Blogging is much easier when you know who your audience is. Who is listening to you? Who do you want to listen to you?

When I get to writing, I often think of a situation I need to speak to. Solving a problem for someone is simple when I know what the problem is. The same holds true for writing a blog, if I know what my point is, I can address it.

Who is your audience? Are you playing to the Realtor crowd? Looking to make a name for yourself in your area? Are you an affiliate in the community...who is your audience?

In every instance we all have more than one audience. How well you communicate has a lot to do with your success. So who is your audience?

Posted by Kristal Kraft ~Denver Real Estate~303-589-2022 on 10/11/2006 10:58 PM

Comments (11)

active rain

Originally posted at: Denver Real Estate & Relocation: Who is your audience?

11 Comments on Who is your audience?

OCT

2006

I am actually better in person however the internet has been kind to me. I blog for different audiences but I call them my target market. The New Orleans Condo market is one of my targets so I write about condos on some blogs. I am after the artisy person who wants to know about life here. I try to give them a picture of the lifestyle and local culture. I stay away from numbers and prices as i want to pass the feel of the place. I blog for other agents to help some and exchange ideas with them. I will get more organized blogs as I have a plan as the blogs are starting to hit the targets and I am a believer that it does work and will have a future in my marketing plans. Since I watch little TV, it fits right into the 10pm to 1am time frame.

OCT

2006

That is a good question. Having AR makes writing my blogs EASIER because I "feel" like I have an audience to blog to.

But WHO the audience is well that varies...

Sometimes to Agents
Sometimes to AR buddies
Sometimes to other Stagers here on AR
Sometimes to the Staging Industry
Sometimes to the consumer

I think that covers it.

I particularly enjoy the blogs that talk about who is reading the blogs, the calls or e-mails that a blogger receives, and how the long tail is wagging.

Most people who read blogs often go back to the bloggers they enjoy the most. I find myself only reading maybe an avg of 10 different bloggers. I read the one`s that are informative, funny or techno oriented.

One thing that will help some Active Rain Bloggers is to logout and read their Active Rain blog and some others. Logged out you are not a member... you are the public.

Read the blogs you admire, can you tell when they are talking to the public, when they are talking to the consumer. There are some AR blog entries that IMHO should be made "Members Only" but it's every blogger for himself...

There is some public reading of the Active Rain blogs and it is funny to see some of the Rainers who just don't get that.

Interesting question, Kristal. As I blog more here on AR, and read so many of the wonderful posts here, I am beginning to formulate ideas in my head about just who I want to target, and why.

I read a great post yesterday by Colleen Kulikowski about how her blog here on AR has begun getting her higher rankings. She posts alot of local content, clearly aimed at consumers.

When I started blogging here, with tiny baby steps, I did so initially thinking about targeting the consumer. I now find that most of my posts are for members here. But I'd like to post more to consumers. I've reads posts scattered about AR that kind of made me think many here think AR blogs should be for members and not consumers. So, I'm thinking I may set up a blog somewhere else and make that one solely aimed at consumers. That is still in the formulation stage at this point. But I really would love to have a blog that would do for me what Colleen's has been doing for her. Maybe I'll do a mix here on AR and see what that does.

Great post, as always!!
Ann Cummings
www.AnnCummings.com

Good morning Kristal,

My blog is definitely geared towards helping Realtors in their business and at the same time being able to show my personality, work ethics and expertise to the consumer.

My target audience would be the Real Estate Professionals. Where else would I be able to get such great information from the competition :)???

KK.... very true, in regards to who your audience is. And it keeps me thinking, because it can be easy to get carried away with this sometimes. Keeping focused is important to me. But it's nice to read something to make you think again.

Mango

MAY

2007

This is interesting. I've keep trying to decide. I typically direct more posts towards consumer interest. But I see a lot of people doing more professional blogging. Its interesting to watch the mix. Funny I will get a lot of response on blogs that involve the community here and or real estate professionals, but almost no response on consumer focused blogs. I post to localism, but not sure how many people are there yet. Although the seo aspects are good. If your points oriented you definitely do better to post blogs that the community here will like - and that's not necessarily for consumers. There seems to be a tug going on - a balancing effort.

MAY

2007

Angie there is traffic on Localism.com Not as much as on ActiveRain but Locallsm has traffic. Localism vs. RealTownBlogs

If I put ActiveRain in the mix it would dwarf both but the links in the graph that the link above should open show impressive traffic for something as new as Localism..

RealTown Blogs were started in 2005? There are less than 4000 members, so it is smaller than ActiveRain / Localism but it's been around longer. There is very little chatter on any blog written to consumers on any platform but consumers read and they email or pick up the phone when they are ready to do something. They may find some of the blogs written to other real estate professionals interesting, but if they are thinking WIIFM (and they do) they want you to blog about them, to them, for them.

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