Some short sale listing agents are soooo much better than others
Cheryl Worthington in Arizona is the best short sale agent I know. Here is great information on how to be a good short sale agent.
Just because an agent has completed a few short sale listings doesn't necessarily make him a good one.
That's why it's so refreshing and so wonderful to run across a short sale listing agent who know what he's doing.
I submitted an offer on behalf of my client on a short sale listing that turnedto be competitive. What made this listing agent special?
WINNING STRATEGY!
- He provided clear information --- there are two loans, and it's by Wells Fargo. So immediately, we knew what to expect
- He priced the properly realistically --- he knew thearea, knew the comps. He didn't didn't price it artficially low just to create demand. Why waste time on low ball offers?
- He set the stage, knew what to expect from Wells Fargo, and what % the second lien holder may want as pay-off. As such, he prequalified the buyers by asking the agents if their buyers would be willing to "contribute" towards paying off the second lien holder out of escrow.
- He communicated directly with the agents --- responded in a timely manner, talked on the phone, and not merely via email.
- He reassured the agents that knows what he's doing by letting us know what his and his sellers' strategy is when selecting the winning offer. For example, he doesn't send ALL the offers to the lenders, but rather, he discusses the pros and cons of each offer with the sellers, and sellects the best and highest offer
- He took the position that it's YOU and US, and that we're looking for a WIN-WIN scenario.
So for all you short sale listing agents who strive and continue to excel, BRAVO. When you excel, you set the standards that make all of us bring our top and best game.
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