As it happens every year ‘round this time, New Year's resolutions are being made with a vengeance.
In our world of real estate sales, these resolutions tend to focus on revving up one's prospecting efforts in hopes of having a Great New Year. Promises to more fully commit to a cold-calling or door-knocking campaign, to more aggressively pursue expired listings and FSBO's, to formally choose a farm area or finally figure out what SEO really means.
All well and good. I wish you luck with that!
But in addition to all these Numbers Games, I submit the following plan for your consideration...
Rather than attempting to contact 100 people a day in hopes of catching the attention of a few, how about trying to impress just a few every day, in hopes of making a memorable impression on every single one? If you were to impress two people a day, at the end of a year, that's over 700 people on the planet who think you're really cool - instead simply sort of recognizing your name from your mass-marketing efforts.
Instead of pestering your sphere of influence once a quarter with requests for referrals (which I promise you are not welcomed with open arms), try reconnecting with the people you know as a friend or acquaintance first - a friend or acquaintance who happens to sell real estate.
Instead of focusing all your time, energy and budget on hunting down new prospects, spend at least half of that time being a kick-a$$ real estate agent for those clients who have already honored you with their business.
It is possible to run a perfectly respectable real estate business without doing ANY formal prospecting other than what I describe above. If the people in your world think you're a pretty darn cool person AND a terrific real estate agent, they'll take great care of you throughout your career.
No game-playing required.
Join us on January 16th for a FREEEEE Teleseminar on the
Dangers of Referral-Begging (and what to do instead).
Register HERE!
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