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SHIFT: Buyers and Houses and Fears - OH MY! / Susan Brown, Your Texas Connection, Keller Williams Realty

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Real Estate Agent with Keller Williams NE, Kingwood Texas (Humble & Atascocita too)

Advantage.  Buyer.  The SHIFT has created a buyer's market.  And the buyer's market has made the buyers focused on PRICE.  In fact, this focus is so narrow that other reasons, very important other reasons like community, work commute, school district, etc., just seem to vanish before the all powerful PRICE.  

SHIFT by Gary KellerEven so, you think this would be an easy choice.  Find the price and buy the house.  NOT.  The buyer is now worried that the low price is really the lowest it is going to go.  And what if next week the house across the street goes even lower.  Or what if they missed the best deal already.  

It's time for the next of the Twelve Tactics for Tough Times.

Tactic #9 - Create Urgency - Overcoming Buyer Reluctance

This topic is very interesting and informative.  In SHIFT, Gary Keller tells you how to "motive-aid" the buyers through education, determining their needs and overcoming their fears.  And this is just the tip of the iceberg to this tactic - this is a "rereader with a highlighter" topic!

HOWEVER the most exciting part for me is the "Best Buy List."  You compile a list of the current best buys in your community.  You base it on new listings, price reductions and short sales/foreclosures.  This is your own personal HOT SHEET that you can tout.  "For access to my latest Best Buy List, updated daily, register now."  Think of the possibilities for this little gem's distribution.  Who do you know that does this for their clients?  Me - because I am starting this one immediately!

Another reason to buy the book SHIFT.  To purchase the book go to giftofshift.com/active rain.

Susan Brown, Your Texas Connection sells real estate in Walden on Lake Houston, Eagle Springs, SummerwoodAtascocita, TX, Kingwood Greens, Royal Shores & Kingwood, TX - just to name a few!  Susan's the team leader for Your Texas Connection at Keller Williams Realty NE.  Visit their website for more in depth info about the team and what they can do for you.  Or call Susan direct (281) 415-1454 if you'd like her to start working on your behalf today!

Posted by

             Susan Brown       

Susan Brown, Your Texas Connection, Keller Williams Realty

(281) 415-1454   www.YourTexasConnection.com

 

 

Joel Prince
The Principle Group, Inc - Hixson, TN
Hixson/Soddy Real Estate Broker

Susan -

This is a super good idea.  It seems so simple, yet this is the first time I have heard of it.

Dec 28, 2009 12:16 PM
Susan Brown
Keller Williams NE, Kingwood Texas (Humble & Atascocita too) - Kingwood, TX

Joel - Me too!  And I know that will be a great piece to use on the website to get registration info.

Dec 28, 2009 12:39 PM