Goal Setting 2010 part 3 of 4 (or promises you make to yourself) Thanks for the new vision John A!
Start with a list similar to the ideas below so you can really break the concepts down and FOCUS with a specific plan for each category to accomplish your goals for 2010.
- Family
- Health
- Finances
- Personal Development
- Business Plans
- Philanthropy
- Love
- Education
- Career
- Exit Plan
This post will address the 2nd four components to creating a goal for 2010. Business Plans, Philanthropy, Love and Education.
5. Business Plans
This is the hardest section and requires the most specific thinking and reasoning. The steps are of up most importance to your success and should be tracked to know what you did right for next year. This model works for any sales or product. Just apply what you have to sell and create your plan of action.
- Identify how much money you need to make.... see Finances in part 2
- Know your statistics
- How many leads do you need to work to get one appointment
- How many appointments do you need to complete to have one closed sale
- How much money do you make on each sale
- What is your split with the company on your sale
- How many days are you willing to work
- How many hours will you work in a day
- Determine how much prospecting you need to do each day to meet the goals
Prospecting and see the people, see the people, see the people is still the key to success in any sales
position. Today you may SEE THE PEOPLE on the Internet... so you have to be where the eyeballs are. Most business models are the same, create the leads by prospecting, then turn the lead into an appointment to sell the product. Today's appointments might be on skype or in a coffee shop but you have to get to the next level to actually make a sale.
Brad Andersohnhas a program called Agent Assist which calculates exactly how many people you have to see each day answering the questions above. He has amazing formulas based on the information you provide, as to how much you are willing to work. His program has a tracking system where you will know what percentage of your business comes from what prospecting activity and can modify your advertising to reflect where your source of business comes from.
IMHO Agent Assist is one of the best tools any real estate agent could have to keep them on track. Brad offers a 100% guarantee and the cost of the program is only $29.95. This is not an advertisement for this product and I do not make a dime by telling you this. Agent Assist just happens to be one of the best tools I have seen in thirty years of selling and teaching to help keep an agent on track. It utilizes the exact principles I have implemented with agents who became "rookies of the year."
Business planning is the component where you will call in the help of your "refrigerator friends" those friends who know you so well they feel comfortable going to your refrigerator to get something to drink on their own. They are the support group who will feed you leads when they hear of someone in need of your services. They are the people who will comment on your facebook posts to get discussion going, they are the friends who want to see you succeed and will share in your victories! Put those friends to work in your plan. They want to help and all you have to do is ask them. They already love you and want you to succeed.
The basics are still the basics and it takes making a plan and then working the plan to succeed.
6. Philanthropy
Webster defines philanthropy as:
1 : goodwill to fellowmen; especially : active effort to promote human welfare
In looking at what philanthropy means in our individual lives it can cause a little dissonance.
Meaning, actions and desire might not be in harmony creating a stressful feeling. What we want to do and what we actually do might be off a little. Dissonance is very normal and requires serious devotion of thought to make this achievement of balance possible.
Determine if you want to reach out and help others in the community. If this is not something you like to do then just cross it off your list... no worries! If you DO think you would like to reach out and do something NOW is the perfect time to help as many people are in need. Budgets are being cut and many people need help.
Determine what it is you have a passion for. Do not do volunteer work if it is something you really don't want to do. Do it because you love to give and it will help someone else.
Think about things like working at the human society, helping at a grade school with reading, helping with the elderly maybe even just taking lunch to them and playing cards. Most Real Estate Boards have an outreach committee which makes it easy to get involved and help. Google your city and state and look to see if there are volunteer openings in something you would like to help with.
Don't make this be a problem for yourself. If you are not at this point then just cross it off your list and at some point you may get there.
Creating a plan for 2010 should NOT be stressful. It should take some time as indicated in part 1 of this series. Start slowly and do not worry if you don't have it done by January 1st. That again, creates undue stress. Think about what is important to you and then fill in the activities you want to do to create balance for YOU. No one can tell you what makes sense for you. Each individual needs to look at their lives and decide where they are going and how they want to get there.
Taking the time to sort out your own sense of direction is one of the most important things you can do. Take some time now, plan when you can sit down and ponder... don't worry that it won't all be done at one sitting!
Relax and let the ideas flow... you can't listen if you are always talking or your mind is working, be still.
7. Love or your sense of spirituality
This is another component which only you can give yourself direction. 
Do you want to work on relationships with family and friends? Identify them and then make a plan of how to repair, remedy or intensify things. It could be that you find that some relationships might be better off at the curb and time for you to move on. Some relationships are worth getting out of your comfort zone to save and nurture. True forgiveness means you forget whatever the issue was to cause a conflict. You decide what relationships you want to work on.
Do you want to grow in your understanding of who you are and why you are here? If you do, then you need to take the time and plan it in your day for that personal growth. If church or worship of any kind is important to you, then telling a client that Sunday or Saturday is your family and church/worship day should NOT be an issue. If you are placing your Spirituality and dedication to your beliefs as a priority in your life then you won't feel bad telling a customer you don't work on that day.
2010 could be a great year in defining who you are and what you will and won't do.
8. Education
Continuing education is am important part of growing in any business or experience. Planning to spend time to learn new technology and the new thought process is a MUST in the changing economy.
Time spent reading educational blog posts is part of your education and you should pat yourself on the back
for reading this right now!
Learning the latest techniques can be an easy process through GRI, CRS, CRB, e-pro and other programs presented through the real estate industry. Other businesses have continuing education programs as well. As you are making your plans for 2010 set a goal for some continuing education and consider taking the classes out of your area.
Why would you want to take classes out of the area? The most important reason would be to meet others and create possible referral networks for other individuals furthering their education. Even GRI classes should be taken in places in your own state out of your market area so you can create a relationship with agents to send reciprocal referrals over time. Today it is much easier to keep up with the people you meet as you include them in your social networking posts on Twitter, facebook, linkedin and activerrain.
Plan into your year some rain camp experiences so you can meet individuals face to face who you are communicating with on blog posts daily.
The 4th and final post will cover Career and Exit Plans.
Exit plans sound so final but it is a bridge we are all going to cross. Preparing for it in advance makes the journey Much easier. Doing a little each year makes the transition much easier.
Hopefully you are having fun with this goal setting process! Share the concepts with your family and friends as the world is changing and will probably never be the same.
Strap in and buckle up, 2010 is going to be a great ride!
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