Shift: Tactic #4- Find the Motivated - Lead Generation
This is a very detailed section and thorough section of the entire book and I will talk about a couple of points that I really took away some important thoughts.
- Getting into the real estate business is getting into two businesses. The helping people with their real estate needs business and the lead generation business. I found this insightful because I think it is very overlooked when people enter the business. From my personal experience the lead generation business is a skill that needs to be developed and helping people with their real estate needs is something that might be a little bit more intuitive.
- Stop doing what doesn't work. At some point you have to acknowledge your situation and what you have been doing doesn't work. You have to ask yourself the question, "What am I doing or spending money on that is no longer effective since the market shifted?"
- Ramp up the Message. Once you know where you are going to devote your time and you know your message you have to implement and follow through on your goals.
- Time Blocking-The Three hours method. You should be doing 3 hours of lead generation a day. This part of the chapter was very detailed and I took away a number of important details.
- Finally, Get in the Path of Business. Lead generation is a contact sport with simple rules. I definitely agree with that statement, but it seems so difficult sometimes.
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