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Shift Tactic #4: Lead Generation

By
Real Estate Agent with Douglas Elliman Real Estate

Shift: Tactic #4- Find the Motivated - Lead Generation

This is a very detailed section and thorough section of the entire book and I will talk about a couple of points that I really took away some important thoughts. 

  • Getting into the real estate business is getting into two businesses.  The helping people with their real estate needs business and the lead generation business.  I found this insightful because I think it is very overlooked when people enter the business.  From my personal experience the lead generation business is a skill that needs to be developed and helping people with their real estate needs is something that might be a little bit more intuitive. 
  • Stop doing what doesn't work.  At some point you have to acknowledge your situation and what you have been doing doesn't work. You have to ask yourself the question, "What am I doing or spending money on that is no longer effective since the market shifted?"
  • Ramp up the Message.  Once you know where you are going to devote your time and you know your message you have to implement and follow through on your goals.
  • Time Blocking-The Three hours method.  You should be doing 3 hours of lead generation a day.  This part of the chapter was very detailed and I took away a number of important details.
  • Finally, Get in the Path of Business. Lead generation is a contact sport with simple rules.  I definitely agree with that statement, but it seems so difficult sometimes. 

 

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Posted by

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Morgan Evans is a Licensed Real Estate salesperson in Manhattan New York specialize in neighborhoods such as: Greenwich Village, Soho, Union Square, Upper East Side, Upper West Side, Chelsea, Midtown West, Midtown East, Nolita, Lower East side, Financial District in Manhattan. Morgan specialize in working with international buyer, high net worth buyers,  parents buying for children and investors buyers. Contact him today by calling (917)837-8869.

https://www.eileenandmorgan.com/
Dorchester Towers Condo

 

Comments (5)

Lisa Hill
Florida Property Experts - Daytona Beach, FL
Daytona Beach Real Estate

I haven't read this book but it sure seems to be getting a lot of publicity. I'm just excited to NOT be in 2009 anymore! And to start a new year, with a new business plan =)

HAPPY NEW YEAR!

 

Dec 28, 2009 03:29 PM
Eileen Hsu
Douglas Elliman Real Estate - Manhattan, NY
LICENSED REAL ESTATE SALESPERSON

"Ramp up the Message" is something we should implement in 2010. Thanks for this great post!

Dec 28, 2009 04:17 PM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Morgan, I haven't read it either but I always adjust business plans as I move along through the year.  I'm not sure if that's recommended or not.  I'm not sure how I would apply some of this to my business while other parts make perfect sense.

Dec 29, 2009 08:50 AM
Jeffrey Ditri
JAD Realty Group, LLC. - Manhattan, NY
New York City Residential Rental Specialist

Just ordered a copy of this book, thanks for the post. Lead generation is most important for a successful real estate agent.

Dec 30, 2009 01:59 AM
Lisa Hill
Florida Property Experts - Daytona Beach, FL
Daytona Beach Real Estate

Warning... off-topic comment =P  I changed the name of my "Honor" post to include all people, aaallll because of you. LOL  And just to be on-topic... I know it's only been a week, but are the Shift principles still at the forefront of your thinking? Do you think they'll stay with you throughout the year?

Jan 06, 2010 01:54 PM