Let's face it, if you plan on making money from real estate it is a foregone conclusion that your money will be coming from your buyers. After you've creatively purchased a property from a motivated seller it is your motivated buyer who will fund your deal by either cashing you out or making some type of monthly payment to you that will enable you to create a positive monthly cash flow from that property. So since it is your buyers who will fund your deals wouldn’t it make perfect sense for you to know exactly what to say to them to reach that ultimate goal? I mean after all didn't you know what to say your sellers to buy their
houses creatively? Or did you? The reason why I am asking you this before
moving on, is because I didn't want to jump the gun and assume that you
already knew what to say to sellers. Anyway, if you don't already know
what to say to sellers to buy their houses creatively you can learn how
by visiting http://www.whattosaytoaseller.com
AFTER you have read this entire web page. So DON'T click your mouse yet
I wouldn't want you to miss anything. So the bottom line is, you must know exactly what to say in your message to your potential buyer prospects in stage 1 because this will effectively lead to stage 2 of the sales process. In Stage 2 your buyer prospects will be calling you to find out more information on the houses that you offering for sale. In this stage you will be answering their questions, conveying the benefits of the properties that you are offering and pre-screening them to weed out the prospects from the suspects. Also in this particular stage, your prospects will be posing objections to you that you must be able to provide answers to and overcome. Therefore in stage 2 you must know exactly what to say to your buyer prospects in order to prescreen them, convey the benefits, respond to their objections and to answer any questions that they might have. When you have effectively communicated with your prospects in stage 2 and they are seriously interested in buying the properties that you have to offer this will allow you to navigate to stage 3 of the sales process. Stage 3 – In stage 3 you are on the verge of closing the sale. You will be hit with additional objections and it is critical that you are prepared to answer them because when you do answer them, it will allow to immediately go to the close. And once you've arrived at that point, all you have to do is know what to say to your buyer to close the deal because if you know what to say to them it will result in you receiving a deposit, down payment or flat out cash for the houses that you are selling. But What If You Don't Know What To Say To Buyers? Quite frankly, if you don't know what to say to your buyers you are dead in the water because how are you ever going to make money from real estate? How would you be able to navigate and guide buyers through the aforementioned 3 stages of the sales process? Come on let's get serious, you wouldn't be able to. In order to succeed at any type of sales and especially in real estate where you are asking people to part with large sums of money, you have to be totally prepared. I mean you already know that your buyers will ask questions. So shouldn't you anticipate beforehand the typical questions that there are going to ask you and have your responses ready to answer them? Same principle applies to objections, you know that they are going to come up and most of them are typical, so shouldn't you already know beforehand how you will respond and handle those objections? Wholesale Buyers Versus Retail Buyers You are probably wondering how in the heck are you going to be able to know and remember beforehand all of the different questions and objections that will be posed to you and their appropriate responses for the various buyers that you will be encountering? If you have designed your real estate business to obtain maximum profits, you will be selling to retail buyers as well as wholesale buyers. Some of the questions that you would asking these two types of buyers in order to prescreen them will be similar and dissimilar in nature. Same thing goes for the objections and your responses to those objections for wholesale buyers versus retail buyers. They will also be both similar and dissimilar in nature. In addition, your wholesale buyers and retail buyers will be further segmented based on what type of creative financing you are making available to them to purchase your properties. For example, you may allow your retail buyers to purchase their homes creatively through a lease purchase or owner financed situation where there is no qualifying at the bank or you might allow them to acquire a home through some sort of work for equity program. This Is Why You Should Have A Bona-Fide Script System In Place For Your Real Estate Business!
In conclusion if you don't already have a bona-fide script system in place to deal with buyers you can't get one by visiting: http://www.whattosaytobuyers.com
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AllMountainRealty.com - Big Canoe, GA
Homes - Big Canoe, Jasper, North Georgia Pros
What i really like about this post is how you outline the issues, recommend solutions, and then point folks toward real life examples. Excellent and thank you so much
Dec 29, 2009 12:50 AM
The Celtic Connection Realty - Queen Creek, AZ
EXPERIENCE & INTEGRITY - WE TAKE THE HIGH ROAD
Thanks for the article. We learn a lot from Active Rain blogs. Best Regards,
Dec 29, 2009 12:50 AM
www.sanantoniotexasnewhomesforsale.com - San Antonio, TX
Berkshire Hathaway HomeServices Hill Country
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