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Setting Your Financial Real Estate Goals for 2010

By
Education & Training with Retired Executive Director of Education at eXp Non-Licensed

Setting Your Financial Real Estate Goals for 2010

Here's a tool I created back when I was in Title and Escrow. I've used this in the past to help Brokers and Agents with their financial goals. I called it Agent Assist because that's exactly what it was created for, to assist them in reaching their income goals. Based on just a few simple questions, the AA spreadsheet will calculate exactly how many homes you need to sell to reach your desired income goal in Real Estate.

By entering the average sales price of the homes in your area, your commission and broker split, the number of weeks you want to take for vacation, the number of days and hours you're willing to work, and lastly, your desired income goal, the program will automatically calculate how many contacts you'll need to make, how many appointments it will take, and precisely how many homes you'll need to close to reach your goal.

Check it out, I think you might like some of the features and tools that stemmed from the opinions and suggestions of other Brokers and REALTORS across the country. Below is what the "Goals Analysis" page looks like. It's real easy to use, I know it works, and it might be a tool you can use too.

In addition to the Goals Analysis page, there are some others tools I added for tracking sales, monitoring marketing budget, tracking expenses and taxes, created a contact to lead conversion table, inventory and pipeline chart, buyers costs, sellers costs, rent vs own, a mortgage calculator with amortization table, etc. Here's to you reaching your income goals in 2010 no matter what means or tools you need to use to do it! Cheers.  :-)

BTW- This post was inspired by Broker Bryant and Carra Riley's recent "Goal" posts.

Michael A. Caruso
Surterre Properties - Laguna Niguel, CA

Great reminder for everyone. I always have my goals and affirmations in mind as I start each day.

Jan 01, 2010 04:32 PM
FN LN
Toronto, ON

Brad - I haven't seen your program but assume that some of the programming (e.g. taxes, mortgages) is handled from an American perspective.  If you are interested in offering a Canadianized version, let me know as I could help in that regard (via e-mail).

Jan 01, 2010 05:17 PM
Brad Andersohn
Retired Executive Director of Education at eXp - Boulder Creek, CA
ActiveBrad - 707.646.1876

Marc - great idea.  My plate is pretty full right now though. The tax and mortgage portions of the program are already completely customizable.  You may want to check it out and then let me know if any modifications are actually even necessary. Thanks, and Happy New Year. :-)

Jan 01, 2010 05:31 PM
Wallace S. Gibson, CPM
Gibson Management Group, Ltd. - Charlottesville, VA
LandlordWhisperer

Having come from multi-unit rental management, I was used to Performance forms and I created them for myself when I started my first property management firm....they work and should be utilized annually if not quarterly as a benchmark for our performance v expectations....great reminder!!

Jan 01, 2010 09:33 PM
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Thanks for the reminder. Happy New Year.

Jan 01, 2010 09:50 PM
Renée Donohue~Home Photography
Savvy Home Pix - Allegan, MI
Western Michigan Real Estate Photographer

Uh wow, I just spent a bunch of time yesterday and the day before doing similar spreadsheets.  Why did I not know about this before? 

Also, what frustrates me about my business plan is that I do a significant number of referral and BPO business and I never see tracking for those types of sales/income.  It is frustrating so I knocked off a bunch of business plans (from title marketing reps of course) to make my own spreadsheets.

Is there a way for me to put referrals and bpo tracking for projection & evaluation in Agent Assist?

Jan 01, 2010 10:51 PM
Frank Rubi
Frank Rubi Real Estate, LLC - Metairie, LA
FrankRubiRealEstate.com

Brad, like you said in the post if you don't use your tools it becomes hardware. Thanks for sharing tips on goal setting.

Jan 01, 2010 11:13 PM
DeeDee Riley
Lyon Real Estate - El Dorado Hills CA - El Dorado Hills, CA
Realtor - El Dorado Hills & the Surrounding Areas

Thanks Brad. I love it.  My manager is big on goal planning and teaches a class on it every year for all of our office agents.  I forwarded your blog on to him too.

Jan 02, 2010 04:16 AM
Brad Andersohn
Retired Executive Director of Education at eXp - Boulder Creek, CA
ActiveBrad - 707.646.1876

Renee - yes you can. You can modify and custom tailor Agent Assist to track BPO's and all your referral business from any source. If you want to see it, let me know and I'll show you how easy that works.  My goal in doing this is really to help others achieve their goals.  That is truly the greatest reward I have ever received from creating and sharing this program. 

That's also why I love my job here at ActiveRain soooo much, I've never been able to help others as much as I can here. It's always been one of my life dreams and goals, to do something and make a difference.  I never knew it could or would be so very rewarding.

I'm Here if you need me. :-))

Jan 02, 2010 04:42 AM
Kathleen Cooper
Kathleen Cooper, Sposato Realty Group - Worcester, MA
Sposato Realty Group - Broker Owner

Just purchased it and can't wait to check it out and put it to work for me!  $30 is a small investment if it's going to help me stay on track and reach my goals this year! 

Thanks Brad!

Jan 02, 2010 05:33 AM
Song San
Coldwell Banker Dynasty - Rosemead, CA
Broker, MBA

  Great information. I wished I read it two weeks ago when I had to do my 2010 business plan. I turned it in to my manager on Dec 31, 2009 and will use this for my 2011 business plan. Thanks

Jan 09, 2010 02:45 PM
Joyce Herr
Prudential Lancaster Real Estate - Lancaster, PA
Lancaster County & Beyond

Thanks for the tech tools - love it.

Jan 02, 2011 02:57 AM
Joyce Herr
Prudential Lancaster Real Estate - Lancaster, PA
Lancaster County & Beyond

Thanks for the tech tools - love it.

Jan 02, 2011 02:57 AM
Brad Andersohn
Retired Executive Director of Education at eXp - Boulder Creek, CA
ActiveBrad - 707.646.1876

Hi Joyce - this little program has been helping agents and brokers for years now. What I really like about this tool is that it works for any agent or broker, anywhere in the country, and in any market conditions.

Hope you're off to a great start of hitting your goals in 2011.  Happy New Year!

Jan 02, 2011 06:02 AM
John Gall
Nextage Property Solutions - Las Vegas, NV

Brad,

 Thanks for the very informative and well organized article!

-John

Mar 15, 2011 10:25 AM
Brad Andersohn
Retired Executive Director of Education at eXp - Boulder Creek, CA
ActiveBrad - 707.646.1876

You're welcome John.  The nice thing about this type of financial and goal planning is that it works anytime, all year long and in any Real estate Market in any geographic area.  Anyone can do this and I highly recommend that they should. :-)

Mar 15, 2011 10:49 AM
Larry Brewer - Benchmark Realty llc
Benchmark Realty LLc - Nashville, TN

I think setting your goals and not reviewing them on a regular basis is like fishing without bait on your hook. You might be doing something but it probably isn't going to work.

Jul 07, 2011 04:41 AM
Brad Andersohn
Retired Executive Director of Education at eXp - Boulder Creek, CA
ActiveBrad - 707.646.1876

Larry - great to hear from you my friend, and I love your analogy... one of the best yet! 

Thanks.  :-)

Jul 07, 2011 12:06 PM
Paul Gapski
Berkshire Hathaway / Prudential Ca Realty - El Cajon, CA
619-504-8999,#1 Resource SD Relo

they are so important and to have them written down and visualize is equally important. I believe you have to have a way to measure your progress.

Jul 21, 2011 04:35 AM
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • GRI • HAFA • PSC Calabasas CA

 Keep your eyes on the target and your feet moving! 

Dec 11, 2016 08:28 PM