New Year's Resolution?

Real Estate Agent with Century 21 Harris & Taylor

New Year's Resolution?

New Year's ResolutionShould I or not?  Over my many years, I have found that making a New Year's Resolution is a lot like setting a sales performance goal, but with a major difference.

In the marketing business, I have always set monthly goals for production.  To be successful in selling, goals normally must be set for shorter terms.  This enables one to quickly recognize when we have not achieved our goal and can quickly re-group and re-set our goal for the next month and get back on target.  Like quitting smoking; it is a short "one day at a time" goal.

The problem I see with a "New Year's Resolution" is that if it is a meaningful goal, how does one know when they are on target and what checks and balances do we have?

If as a Realtor®, I resolve to work harder (easy for me, since I have been very lazy so far,) how do I measure my success?

What happens if I have resolved to sell a house a month and suddenly, come April, I only have one sold and nothing working?

Suddenly, in the fourth month of the year, I now cannot see myself selling eleven more homes by the end of 2010.

 My New Year's Resolution, being a one time goal, is now shot and I have failed.  I cannot revise my goal, because mentally, it is an annual target, and therefore I have ruined my year.  After having lived with goal setting being a major part of my successful career, I find that I cannot resolve to do anything with the rewards being further out than 60 days.  If a goal stretches beyond that period, whether it be a New Year's Resolution or an achievement goal, I feel if it is important then it must be either achieved or I face the letdown of failure.  I guess my goal-oriented mind cannot comprehend a mountain so high that it takes a year to climb it.

Consequently, I will not be setting a New Year's Resolution other than to spend more time working.


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Charlie Gantz
Keller Williams Commercial, Tampa Bay - Saint Petersburg, FL
J.D., M.B.A.

Thanks for your post.  Charlie Gantz, Greenwood, IN; J.D., M.B.A.; Owner/Principal Broker, Atlas Commercial Real Estate, LLC

Dec 31, 2009 03:34 AM #1
Douglas Lovitt
CENTURY 21 North Homes Realty, Inc. - Mill Creek, WA

Gary, I couldn't agree with you more about focusing on short-term measurements. It's easy to fall behind and then come to the conclusion that you'll never reach your big goal.  This makes it too easy to give up!  On the other hand, I also remember a lot of people doing really well a few years ago.  I saw several reach their annual goal by August and slow down for the rest of the year!

Dec 31, 2009 03:43 AM #2
Craig Richardson
National Realty - McLean, VA

Gary, sometimes maintaining the status quo isn't a bad goal either.  The landscape has certainly changed in the last year or so.

Dec 31, 2009 03:54 AM #3
Luke Constantino
Brooklyn/Manhattan Real Estate - Brooklyn, NY
Residential/Commercial Real Estate Brooklyn NY

I don't do New Year's resolutions, I do resolutions as I need them.

Have a happy and prosperous New Year!

Dec 31, 2009 04:04 AM #4
Rachelle McMahan
Golf Savings Bank - Grants Pass, OR

Hi Gary, I agree - especially in this market.  So what I spent the last week doing was map out my marketing campaigns in two week blocks for the next four months.   I broke this down into small pieces.  It was great fun allowing myself to be creative and think of new ideas.  

Here's to great success for both of us in 2010.  Of course you know I'm here to help my friend!

Jan 01, 2010 09:59 AM #5
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