Seth Godin turned me on to Kevin Kelly's blog post entitled "1,000 True Fans" . . .
. . . which aligns quite well with a line of thought that I have derived from my study of the Millionaire Real Estate Agent Model along with a smattering of Quantum Leap, 80/20, Paying attention to what matters and how all of that somehow correlates to any particular level of success.
What I know for sure is that success leaves clues . . .
and the simpler the approach, the better the odds that it'll be duplicatable.
In other words, how do we find a business strategy that is fail proof?
What strategy could we teach an ostensible imbecile and produce miraculous productivity?
How do we do it in a sustainable way so that it doesn't result in a "flash in the pan" result ending with a scorched subject (burned out)?
MREA and Gary Keller harp voraciously on LEAD GENERATION and FOCUS and what MATTERS - Having a BIG WHY!
All of that is great stuff . . . but the sum total of all of these ideas tend to confuse many people because implementation can be quite daunting.
My brain did some relatively easy math that translates nicely to Kevin Kelly's 1,000 True fans . . .
In the 36:12:3 Lead Generation Course @ Keller Williams Realty, we learned that with @ 225 "mets" appropriately "touched" throughout the year, an agent should be able to close @ 36 transactions in 12 months.
For 225 people to "provide" 36 transactions in 12 months, they would HAVE to be "True Fans", right?
How well could you live if you consistently had 36 transaction every year?
So does that mean that we only need 225 people in our database?
Here's where the 80/20 comes in . . . Not everyone you meet will evolve into being a true fan. In fact @ 80% of the people you meet or know will NOT be "true Fans" either because they have other allegiances - or they may just not be wired to refer.
The 225 are your INNER CIRCLE . . . your TRUE FANS . . . your "20%"
The 80% are the other 900 people in your 1125 person database - Vendors and acquaintances and newly met folks who aren't yet "believers". These 80%ers are the ones you want to "date over time" to try to convert them into 20%ers . . .
All along, you're always meeting new people to continually grow the whole database.
If 225 True Fans will do that (36 transactions), what do you think 1000 True Fans would do?
Does this help clarify your goals for 2010?
I think it begins with identifying and growing your 20% as large as your goals require.
Don't forget to click through to Kevin Kelly's blog post and read it for some good thoughts about how to optimize these 20%ers (True Fans).
COMPLETELY "idiot proof" success . . . I think!
I'm just sayin'
Best,
b
Barry Owen
Principal Real Estate Broker
Keller Williams Realty
30 Burton Hills Blvd Suite 175
Nashville, TN 37215 – Green Hills
Call me: 615-568-2123
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email me: barryowen@kw.com
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