Is Real Estate on your Client's Bucket List? You Bet It Is
I was thinking about this topic last week when I was finishing up my goal sheet for 2010. I personally 
have two real estate purchases I am working toward that effect my immediate goals for 2010. One is to purchase a single family residence in Lake Geneva within the next 3 years. The second is to work toward purchasing my dream real estate property, a log cabin, within the next 10-15 years, close to the time that I plan to put my business up for sale.
Am I alone in creating real estate goals? Absolutely not. Despite any current economical woes time marches on. For any old dreams that may have died with the struggles of the economy new ones will arise. It is a human desire to have a home. I would call this desire an instinctual need that predates to humankind's first footsteps across the earth. While shelter is a basic need, a home is what everyone desires.
- A place where you can mark the kitchen wall with your children's height.
- A place where you can retire with ease and comfort.
- A place where you can put your first mark of adulthood after college pays off and you land that real job you've been working toward.
- A place where friends and family can come and hang.
- A place where you can lay our head after a busy workday.
- A place where you can grow and watch things grow.
It's true that everyone wants this place called home.
So as you toil through your market this year remember that regardless of where some of your clients are at today....it will not be the same tomorrow and tomorrow can change in a day or a year.
Keep in touch and keep your marketing steady and valuable. Keep giving and offering help. Keep in mind that the desire to have a home will never change.
Regardless of any cycle we are in, real estate will be on your client's bucket list so make sure you are top of mind to help your clients when they plan to fulfill their dreams. It could be sooner than you think.
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