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ActiveRain's ActiveRain Channel is ActiveRain's Junk Drawer

By
Real Estate Agent with HER Realtors

 

ar channel ActiveRain's ActiveRain Channel is  ActiveRain's Junk Drawer, part three of a series about using ActiveRain Channels to increase the possibility of your post being read. Read by consumers or read by your peers (those in the real estate industry) depending on how you "Channel" your content.

Are there too many ActiveRain's in that sentence? You could translate it to: 

The largest real estate network in the country's ActiveRain Channel is the networks site's junk drawer.  

This is part of a three part series about ActiveRain's Channels.

ActiveRain Channels Matter - Part One

ActiveRain Channels - Part Two  The history, Links to the official how to's of channeling (no it's just Brad Andersohn and Bob Stewart NOT Shirley Maclaine.  That's a different kind of channeling.)

ActiveRain's ActiveRain Channel is  ActiveRain's Junk Drawer

The ActiveRain Channel on ActiveRain is a Professional Channel.  When you are talking to your peers you Three Drawer Chest - Professional post  to Professional Channels.

Click on the word Channels in the top menu, the menu that says:

Search  Groups  Blogs Channels  States My Home 

The Channels pull down menu gives you Consumer Channels on one side and Professional Channels on the other side.  Click on the ActiveRain Channel.

The page tells you: 

"The ActiveRain Channel is the channel for all things ActiveRain, including the use and tutorials for the site, announcements, reminders and deployment of the next big thing."

What's there in the junk drawer? 

Listings, Market Reports, Humor, Open Houses, Short Sales...

On the side of each page there is a list of what is there in that channel.  Here's the most popular topics in the Junk Drawer... I mean the ActiveRain Channel:

 

More Popular Topics

• Real Estate

• Humor

• Market Reports

• Short Sales

• Wordless Wednesday

• Politics

• News

• Listing for Sale

• Speechless Sunday

• Homes for Sale

• Real Estate for Sale

• ActiveRain Community

• Home Staging

• Foreclosures

• Market Report

• Marketing

• Localism

• Home Inspections

• Real Estate Market

• Photography

• New Listing

• Blogging

• Real Estate Investing

• Home for Sale

• Wordless Wednesday Photos

Looking at the Junk Drawer you can see who is using the strategy of posting all their content with the same words...  as their Topic.

Is that working for them?

I've seen a couple of people use their post title as the Topic. 

Is that working for them?

ActiveRain's ActiveRain Channel is  ActiveRain's Junk Drawer - the full chest of drawers

ActiveRain Channels Consumer and Professional

There may be whole real estate blogs posted to the ActiveRain Channel.  What does that do to the categories on that person's Outside blog (this is what Google and the search engines read)?  I've seen it.  It is NOT pretty.

I was digging through the junk drawer looking for a paper clip and I found your whole blog there.  Your listings, your market reports,  pictures of the local sights, reviews of restaurants, local events... Your local content (for consumers )  was mixed in with your  ???? Members Only content including your rants, your political posts, your posts about abortion.... Of course those are only shared with us.  Thanks so much.

ActiveRain's ActiveRain Channel is  ActiveRain's Junk Drawer

I believe the graphics on the right side of the front page of ActiveRain gives you some hints about what they (AR staff) see as going in that drawer....

Do you see the ActiveRain Drawer there on the top right of the Chest of Drawers? 

Each drawer has some suggested Topics labeled on it, The ActiveRain Drawer "suggestions"  are:

  • Listing Router
  • ActiveBlogs
  • Contests

 

Instead there is a lot of consumer content channeled on this Professionla Channel (the ActiveRain Channel.)  If the consumer content was NOT there the ActiveRain Channel would be...

Ick...  The ActiveRain Channel  would still be mostly a junk drawer anyway IMHO. It would be humor, politics...

Channels are really is NOT that complicated.  You can talk to peers.  You can talk to consumers.  Both are vaild but they are not the same. 

Channels are to help readers find your content.  If it is all in the junk drawer can they find it?  

If you work in the real estate industry but are NOT yet a member?  JOIN ActiveRain

Not a Rainmaker but want to use your ActiveRain blog and an Outside Blog to start talking to Consumers?  If you are an ActiveRain member and want to claim your rightful Google Juice become a Rainmaker.  Your local content posts correctly channeled and categorized  will show up on Localism, ActiveRain's Consumer Channels and  your Outside Blog.  Part of becoming a RainMaker is getting the Outside Blog.  First Month only $5.00   Upgrading to a RainMaker account

I have a question for ActiveRain (Bob, Brad, Jeremy etc. )  though is my ActiveRain blog an ActiveBlog?  Or are my outside blogs Activeblogs?  Or both?

Where am I posting this? In the ActiveRain Channel "including the use and tutorials for the site"

 

 

 

Posted by

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This post provided by Maureen McCabe HER Realtors*

Contact Maureen McCabe of HER Realtors* - 614.388.8249

HER Realtors  Maureen McCabe

Search Columbus mls

email: MaureenatMaureenMcCabe.com  at = @

*Real Living HER

Information is deemed to be accurate but should be verified to your satisfaction.  Information provided herein is supplied by several sources and is subject to change without notice.  Opinions expressed are solely those of Maureen McCabe.

 


 

Sue Wettstein Brazzel & Dipper Wettstein
Howard County, MD - RE/MAX 100 - Columbia MD - Columbia, MD
"Fast, Efficient, Hassle-Free Service!"

Uh oh, I think I may be junking up the junk drawer!  I'll go check and try to understand right now.  thank you Maureen!

Sue

Jan 02, 2010 11:20 PM
Maureen McCabe
HER Realtors - Columbus, OH
Columbus Ohio Real Estate

I found more of my stuff in the Junk drawer than I thought was possible.  I don't confuse the consumer channels with professional channels but I do when talking to others here just dump stuff that should have been in Online Marketing Offline Marketing, Technology and Tools, Networking and Training into the ActiveRain Channel. 

Jan 02, 2010 11:23 PM
Luke Constantino
Brooklyn/Manhattan Real Estate - Brooklyn, NY
Residential/Commercial Real Estate Brooklyn NY

I must have alot of junk in my trunk...

Time to go to the gym!

Have a happy, healthy and properous New Year my friend!!!

Jan 02, 2010 11:59 PM
Mike Jaquish
Realty Arts - Cary, NC
919-880-2769 Cary, NC, Real Estate

Maureen,

Also, I think AR erred when they let us create new channel topics with every post.  Huge error, knowing that AR membership is, well, "creative."

Jan 03, 2010 12:13 AM
Maureen McCabe
HER Realtors - Columbus, OH
Columbus Ohio Real Estate

Mike do you think this is another one in the fail column? 

  • Localism photos (shut down)
  • Editing Localism (shut down before the New Localism even started)
  • Members Assigning Communities on a City Level (shut down)

because of our  "creative" spirit???

Are channels not intuitive enough?  Lots of people post a lot of consumer content to the ActiveRain Channel. 

Luke... junk in your trunk

Jan 03, 2010 12:20 AM
Mike Jaquish
Realty Arts - Cary, NC
919-880-2769 Cary, NC, Real Estate

Maureen,

How about "Q&A?"

Or, many "Groups" where volunteer moderators are overwhelmed by off-point garbage because posters do not read the group description and guidelines.

  Yes, we are a "creative" bunch.  Reminds me of my local MLS, where REALTORS® can't be bothered to pull plats or deeds or MLS records, so they make up their own street and subdivision names and spellings to input.  So the same subdivision might have 3 or 4 similar names.  Litter and distraction ensue.

We are blessed that AR gives us a broad canvas on which to paint, and that AR appeals to a broad membership base.  And the folks at AR are creative.  Very creative.  Definitely.

But in a community of 170,000+/-, starting a new initiative small and with controls in place may be the smart thing to do.

Jan 03, 2010 01:03 AM
Maureen McCabe
HER Realtors - Columbus, OH
Columbus Ohio Real Estate

I'd forgot Q & A.  Is it gone?  Or reshuffled?  Should I know this? I never cared for Q & A here, Trulia or Zillow...

I was an early advocate of Groups but after closing down a number because of the shennanigans... I only moderate two now... I get frustrated trying to read AR by group and I am constantly quitting groups because they are full of SPAM.

First three Professional Channels on ActiveRainReading Brad's first Channels post (now... yesterday or the day before I believe I missed it when it came out)and listening to a lost Rain Radio show that Brad did with Bob Stewart which was in part about Channels I am not 100% they had  nailed down what Channels  would be before they opened them up.  Brad calls the three things the most popular Topics in the channel.

Obviously that is not true. ActiveRain Channel would read

  • Real Estate
  • Humor
  • Market Reports

I read Bob Stewart's post about Channels  a couple of weeks after Brad's post (this is back in 2008.) Bob's post is kind of the backside of channels.  I got enthused about Channels but I was still really confused.   The white board thing there is really interesting to me even if it is way over my head.

I think ActiveRain would be 100% better if people at least understood that there are professional channels and consumer channels and that unless there is a value in showing off your listings to 170 ,000 +/-   of your closest real estate friends across the country, or in sharing your market reports on a professional channel.... those should definitely be in a consumer channel. 

"Reminds me of my local MLS, where REALTORS® can't be bothered to pull plats or deeds or MLS records, so they make up their own street and subdivision names and spellings to input."

I don't think a lot of us (in any MLS) understand the value of the data.... and that spelling (abbreviations)  count very much.  The thing I have found really frustrating is subdivision names.  There are times 1/3 of  a search does not have subdivisions even though the area is very identifiable subdivisions.  Not something our board can crack down on because some parts of the MLS don't have identifiable subdivisions.

 

Jan 03, 2010 01:38 AM
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Real Estate Agents - Luxury - Divorce

  Good points as always Maureen...I am guessing that channeling to channels is something not even more experienced bloggers have taken the time to understand...great explanation...have a super 2010 !

Jan 03, 2010 10:21 PM
Maureen McCabe
HER Realtors - Columbus, OH
Columbus Ohio Real Estate

I am confused by it.... 

I commented on Bob's post in 2008 about it.... with some questions yesterday.  It is NOT very intuitive.

Jan 03, 2010 10:25 PM
June Tassillo
Owner/Broker RE/MAX Elite Realty - Franklin, NC
Let me help you with the next phase of your life!

Maureen ~ Thank you so much for taking the time for the CHANNELS.  I think what I will have to do is, print all three of your posts out and read it again if you don't mind? 

OR, you could take a vacation and come down to NC to my office and show me?  :O)

Jan 05, 2010 11:19 AM
Maureen McCabe
HER Realtors - Columbus, OH
Columbus Ohio Real Estate

how is the weather?

Jan 05, 2010 11:53 AM
John Novak
Keller Williams Realty The Marketplace - Las Vegas, NV
Henderson, Las Vegas and Summerlin Real Estate

Hi Maureen - I agree with Mike (#4) about user-created topics being a big part of the downfall of this system. I'd like to find some value in Channels, but I just don't know where to start.

Jan 05, 2010 12:04 PM
Maureen McCabe
HER Realtors - Columbus, OH
Columbus Ohio Real Estate

I think for most of the network using a consumer channel when talking to consumers would be a huge improvement.  What made me start looking at this was Jay Thompson's question about why so much is Members Only content on legitimate, authentic industry (real estate)  discussions.  There is a huge chunk of ActiveRain that does not get seen by search engines.

I am very confused on some of this.  I have read and reread Brad's post and listened to the first session of Rain Radio where Bob talked about channels.

I may be doing it all wrong...

Jan 05, 2010 12:45 PM
June Tassillo
Owner/Broker RE/MAX Elite Realty - Franklin, NC
Let me help you with the next phase of your life!

Maureen its warmer than YOU... Cold here this winter for sure.  I was out showing land yesterday it was about 30 out.  Its the best time to look at land with all the leaves off the trees.  If you never been here the Spring and Fall are my favorite times of the year!

Jan 06, 2010 01:50 AM
Maureen McCabe
HER Realtors - Columbus, OH
Columbus Ohio Real Estate

I have only been to North Carolina in the spring.  I suppose I have driven through other times of the year. Bundle up!!!  

Jan 06, 2010 01:56 AM
Kirsten Lindquist
Pacific Union International - Sonoma, CA
Realtor - Sonoma Wine Country

Maureen---I'm very confused now.  Which channel should I post to in order to communicate with discussion-oriented AR bloggers?  I recognize consumer-oriented posts (listings, etc.)...tech stuff is easy to see...but what about general posts to open up discussions?  I think I'm getting lost in the rain A LOT.  (Unless folks just find my posts borrrrrrrrrrrring.)

Jan 09, 2010 10:57 AM
Maureen McCabe
HER Realtors - Columbus, OH
Columbus Ohio Real Estate

Each professional channel tells you what is being discussed there... the Networking channel says "The Networking Channel is the channel for expanding your professional sphere and linking with contacts in the real estate business."

A lot of what is dumped in the ActiveRain Channel should probably be in the Networking Channel or if you are talking about Online Marketing it  should be channeled to the Online Marketing Channel, Offline, Technology , short sales... instead it is all dumped into the ActiveRain Channel.  We all do it.

 

 

 

 

 

 

Jan 09, 2010 12:13 PM
Joetta Fort
The DiGiorgio Group - Arvada, CO
Independent Broker, Homes Denver to Boulder

The channels seem pretty easy to decipher, but I always hesitate at 'Topic'. It seems that making up every topic weakens potential Google juice. (?) I'll go read your other posts now.

Feb 08, 2010 03:03 AM
Mark Montross
Catamount Realty Group - Burlington, VT
Listing and Buyer Specialist
It is frustrating that I still can't get a photo onto localism for over a month - I sure hope they get to fixing it soon.
Feb 13, 2010 12:24 PM
Maureen McCabe
HER Realtors - Columbus, OH
Columbus Ohio Real Estate

That feature has not been offered for over a year.  Localism is a beta.  They had to remove some of the features because of abuse.  Pictures has been NOT part of Localism so long I don't remember why it was removed. 

Write a post about the photograph for petes sake. ,

Feb 13, 2010 02:45 PM