Some might say it's impossible to be both Positive and Truthful in a down Market. I don't agree there is always something going on in the market that is positive. If you read most of the blogs they are about how bad the market has been the past 12-24 months but lets look a little further.
1. When getting a listing in a down market: give all the information about days on Market, talk about condition, talk value. Then close by reminding them about the tax credit and interest rates that are near all time lows. By doing the above you've said something positive about the market and told the whole truth and nothing but the truth.
2. When dealing with a buyer be sure to share with them the current Market Conditions in your area not what they might look like on a National Level. Remember the Real Estate Market is like the weather it's not the same in Arkansas as it is in Michigan. If values have declined tell by how much and then talk about the low rates. It could still be a good deal even if the markets slip a littler further over the year based on the current interest rates. Also remember the expanded Tax Credit if they've lived there the past 5 years!
Being Positive and Truthful will help create a different look at real estate not the one that the National Media wants you to see. That message is slanted toward to negative because it makes better news.
Keep It Truthful and Positive in 2010
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