To remain competitive in this technology age it is imperative that most of us feel comfortable with various electronic marketing tools.
So the question was asked on last months Realtor Magazine asked, is email or blogging more effective with getting and clients to do business with you.
Lets look as some of the pros and cons of both these marketing tools
Email
Pros
- Most of us already use emails and its common place in most households. Easy and convenient
- You can get professionally looking emails easily from using products like constant contacts
- Relatively inexpensive
Cons
- Emails can be tagged as spasm and sometimes are blocked before the recipients ever see it. And even if it get delivered into your recipient's mailbox it still might be deleted.
Blogging
Pros
- Unlike emailing you are pulling you audience to you not pushing your information at them (you pull them by providing interesting and valuable contents)
- A blog also allows you to provide larger content to your audience; they will love the fact that they can view videos and large files without having to download anything as with emails
- Blogs are more permanent that emails, your audience can reference blogs years after it was posted
- Blogs are attract unknown prospects, provide a blog with enough useful content and you can increase your website's activity immensely
cons
blogging is simply it takes time and dedication, it requires posting frequently. Another drawback is that you don't really get the information of your audience in the blogging world unless they contact you...
So which is more effective for you, do you prefer one over the other? Why?
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