KW Training: The 2009 Real Estate Market in Review and a Look Ahead to 2010

Real Estate Broker/Owner with Keller Williams Realty

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Dawn & Charlie Tetro
PalmerHouse Properties & associates - Johns Creek, GA
Real Service Real Results

I admit to being thoroughy impressed with Keller Williams and the way they so thoroughly train their agents to run their business like a business.  However, recently, I have seen a mass exodus away from all the big brokerages as even highly productive agents look for new models that allow them to keep more of their commissions.  Although the KW model is one of the best, many agents are no longer willing to wait to cap out at $18-20k before being able to keep 100% as that represents a significant amount of lost income.

Jan 04, 2010 01:48 PM #1
Aaron Kaufman
Keller Williams Realty - Atlanta, GA
Dawn...thanks for your great comment. I agree with your statement about seeing a mass exodus away from 'all' the big brokerages....however, I can confidently say that does not apply to Keller Williams Realty. In 2009, The National Association of Realtors membership was down 2%. During the same year, Keller Williams Realty's agent count grew by + 2%. In regards to your comments about the KW cap versus a 100% commission model I have a few additional thoughts. First, 100% of 0 is still 0! It's great that a company offers an agent the option of a 100% commission model, but what kind of training and support do you think these companies offer? At KW, we do not just offer the best training and support, but it is truly the culture of sharing by our agents, that is the biggest benefit of running your real estate business at Keller Willilams. Secondly, when talking about what % of commissions an agent keeps, you have to factor in the profit sharing money that is a part of the KW agent compensation model. Since 2005, I have personally made over $115,000 in profit sharing. In my office, the cap is $18,000. So in five years, I have paid $90,000 in commissions to my office and made $115,000 in profit sharing. That means, in the past five years, I have made over 100% of my commissions. The bottom line, is that at KW, I have received the best training and support, grew my business to the highest levels in my real estate career(former Coldwell Banker agent) and have received more than a 100% of my commissions! Not to forget, when I retire, my profit share will continue to grow and is even willable to my children....not a bad deal...and no wonder why KW is growing while the other major companies are getting smaller. Hope this information was helpful. Good luck in 2010!
Jan 06, 2010 01:52 AM #2
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