SCHOOL BOOKS SPONSORSHIP. This benefits the parents of the children as they are the ones who usually pay for all those school books. You will probably be able to purchase the books at wholesale because you are buying a large quantity instead of the outrageous inflated price the school bookstore charges.
You may have to do some research as to the feasibility of such a sponsorship. You would have to also investigate the cost of the sponsorship to see if you can get some other companies involved to help with the cost.
I wrote this book over 20 years ago for the lawn care industry. There was a recession on then as well. The ideas are transferable to almost any service or small business. There are over 100 ideas on marketing and promotion that are FREE or nearly FREE. With the challenging economy we are facing now I have now re-written the book into a free e-book.
Free copy of e-book grass roots marketing by Oval Living