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Taking Down Link Exchange Pages

Ok , after reading various post I have decided it's in my best interests to take down the link exchange pages to my website.I am doing this because I have fallen in my search engine rankings. This is not good for business.

Some time in May I had a goggle Pr of 4. Then all of a sudden It dropped to 2. I figured I had done some thing wrong and tried to change up a lot of the content in my site. This caused a change but not what I had hoped. I was on page #1 for various search terms but dropped to page #4 or lower for most. My visits also dropped by 2/3 of what I was getting. Leads dropped to about 2 a week from about 10 a week.

Thats when i really started to worry. So I started reading up on seo to see what i was doing wrong. The only thing I could come up with were In these articles.

http://activerain.com/blogsview/129469/Matt-Cutts-of-Google

http://activerain.com/blogsview/122351/Advanced-Access-Helping-Agents

http://activerain.com/blogsview/105675/AA-Penalty-Over

http://activerain.com/blogsview/141424/My-Google-Penalty-is

I guess I got the penalty too . So now I won't be doing anymore link exchanges. When I checked many of those link backs were missing on others site anyway.When I fist exchanged the links they were there. I guess the removed my links as soon as I accepted there's. I wrote about this before. I will link to people through blogs and work on my blogging so others will link to me. I cant afford to take another hit to my business.

My only other concern is should I delete the links to directories.

Posted by John Rogers on 07/08/2007 09:07 PM

Comments (87)

link exchanges, goggle penalty

87 Comments on Taking Down Link Exchange Pages

JUL

2007

They probably removed your link because of the reciprocal penalty. It's been out there for a while and many people have changed their practices.

John & Chris.... could you go in a little more detail of why this is not good. Maybe defining link backs a little more for those that might have no clue. Remember... I have been learning all of this in the last 3 to 4 months. But if I was brand new to this and read this, I would be scared because I would have no idea what you were talking about.

John... you give some links, but maybe a 1 or 2 sentence description of each link. Or a summary in description of what you are talking about and not so much that it hurt you and your rankings. This is just my opinion. Besides, I might still learn something new from a good discussion and some details. thanks

jeff belonger

http://www.google.com/search?hl=en&q=reciprocal+link+penalty

The world is your oyster, Jeff.

John,

The easiest way to see if you are penalized is to Google your name, various random terms that you use to rank for and so. Let me give you an example:

Before I was penalized, I was shooting for numerous terms. If I took all of those terms and googled them all at once, I was #1 and on the first page for all of the terms independently. During the penalty, ANY term that I used to rank #1 or on the first page for, I would be on page 4 - 7. It is some type of penalty that just puts you back that far.

Those traps can get anyone. Don't worry about it. Keep reading on SEO because it is likely to change and before you do anything like a link exchange, consult the SEO websites that you found.

Good luck on your SEO endeavor,

Sugar Land, Tx
Where Life is Sweet

John, Take a look at some of Karen George's post concerning links. They are excellent. As a result of her posts I got rid of all my reciprocal links and notified the other sites. One-way back to your site should be your goal. Good luck

John, when I Googled "john rogers el paso real estate" your site came up #1, so I don't think it's been penalized. I suspect that instead your PR4 in May was an error that has since been corrected. (It happens; I've seen it before.) PR4 isn't that easy to achieve, especially for a site as new as yours. In fact, if you Google "el paso real estate" you'll find http://www.josegarzarealtor.com/ near the top of the list, but with only PR3.

I also quickly scanned a few of the other sites on Google's first page and found that none looked as if they had been subjected to much in the way of sophisticated SEO. I have a feeling that if you keep working on your site, especially on SEO, you could eventually overcome some of the better-ranked sites. One simple change that might help would be to use sites like KeywordDiscovery.com to research keywords/keyphrases for El Paso, then finetune your title tag. Ideally, you'd focus on using your best keyphrases such as El Paso real estate, El Paso homes for sale in the title tag and as often as possible in the body of your pages. I have some articles in my AR blog on SEO that you may find helpful.

It's also helpful to Google "city name real estate" in highly competitive markets such as Dallas, Atlanta, or San Diego, then examine top ranking sites closely to see if you can figure out why they are doing well. Usually it will be fairly obvious: frequent repetition of keyphrases. The relative youth of your domain name is one handicap that you can't overcome, but there are other ways to compensate.

Hope that helps!

Suzanne Stephens, Point2Agent Design Partner

Thanks for the insight. I was thinking of adding a link exchange, but now I will do more research first.

Revelant links shouldn't hurt you. But, broken ones to sites or posts or news reports that don't work anymore ought to have some sort of effect that gets our attention.

I've begun setting up a separate page for the pertinent links with my reasons (content) for supproting that link.

I always get mixed signals or messages regarding this issue. I wonder what the truth is.

JUL

2007

It's tough to keep up on all of this ~~ try as we all might.

Thanks for your post. I'm in the learning curve and benefit from your shared experience.

Jenny Kottel, Sparks, NV - Broker/Sales, ePRO

John, I wish someone would way in on the directories. Good or bad? Inquiring minds want to know???

Ginger

Congratulations on your feature!

Sometimes it feels like I know what I am doing and then there are times that nothing is right. So thanks for the heads up and I will keep it in mind and recheck my links and update as necessary. Good post

Great post, I do not have any clue about this for now, I have not done any research of it, but that's a good point to learn more !

Thanks for the heads up on this. I have been toying with the idea of ditching the link exchange for some time now and may just need to do it

When my page rank was at 4 I was in the 1st page on google for el paso real estate, el paso homes, living in el paso, homes el paso, and a few others. I am not even in the top 10 pages for those terms. I have added 5 more relevant page since then with no results. So it has to be the links.

I also had link exchanges with people from Advanced Access and Real Estate Webmasters, two of the site groups google targeted. They must have followed the link to me.

Chris you might be right on that one.

OK Mortgage Man i'm no expert myself but i'll give it a go. This is an actual link I had on my site

Scottsdale Real Estate
Search the entire Scottsdale MLS. We service the Scottsdale metropolitan area. Whether buying, selling, moving to or from Arizona let The Matheson Team handle all of your real estate needs.

When linking to someone you want the link embedded into a relevant description of your site. This is to add content to the link so the search engines know what to associate the link with, otherwise the link would look like this and have no meaning to the search engine http://www.scottsdalerealestate.com/Sitemap.aspx As you can see if you click the link this person has gotten rid of his link page or never had one and used one of those fake link pages to get me to link to him.

This link http://referrals.vegas4sale.net/is how a lot of people set up there link pages to make it seem relavant to the search engines.

When doing link back or reciprocal linking you would write a summary of your site with links to your pages embedded in the text. He would do the same and you would exchange these and place them in the right section on your site, preferably a page with a decent Google PR. It is a way of gaming the system to get links to your site which in tern helped raise your own PR. This worked for year but I guess google has had enough and used the sites they penalized as a n example to other. They had been making this threat a while now and decided to act on it.

A great example of a penalized site is http://www.seomoz.org/blog/what-it-looks-like-to-be-lost-in-googles-real-estate-reciprocal-link-penalty

Wayne thank you they were good posts

Christopher I will not stop reading till I can form and honest educated decision on what to do.

RyanI tried that Suzanne at and they all fell. I even fell on my own name for a while!

Suzanne I had this same site at a pr 4 a couple of years ago. It was www.johnrogersonlinethen til i forgot to renew that domain name someone bought i and tried to sell it bac for $300. It was listed in DMOZ and all the other major directories. It seem you cant even get in Dmoz anymore.

I was also ranked #3 for "el paso real estate." My activerain profile was also on the first page but is now on page 12. I cant even find my website what a slap in the face. I want to stop my google pay per click but may actualy need if for the time being.

John,

I've been debating whether to take down my link page and after reading your post as well as the comments, I think it is time to act. Thanks for posting such an informative article.

Link exchanges are not inherently bad. The recent reciprocal link penalty that many RE sites received was not just because they exchanged a few links. It was because they were participating in massive link farms and these exchanged links comprised the vast majority of their inbound links. If you have a few exchanged links along with a variety of natural one way links you should be fine. If you participated in a huge link farm like the AA sites and RE webmasters link exchange programs you could have some problems. John, you may have lost rankings because you lost links. If the sites that used to link to you took your link down because of the penalty rumors you are going to lose Page Rank and SERP position because you have less link love.

You are right that one way links are what you want but if you exchange a few here and there you will be OK as long as they are not your only links and they are not part of a network of exchanged links. They won't pass much (or any) real value but in most cases they will not hurt you.

As far as directories, you will probably not be penalized (unless the directory is considered a bad neighborhood) but they will not help a lot. Reciprocal links have been devalued so if you use directories you are better off finding those that provide one way links.

Thanks for your post. We are new to this, and just learning how it works. We show links on our page to several local community sites, such as the OKC Chamber of Commerce. Does that hurt?

Links to community site, etc will not hurt your site. They are helpful to users so the engines will look favorably upon them. If you have links to 100 out of state realtors on multiple pages as well as link exchanges with casinos and other irrelevant sites is when you start getting into trouble.

Mark,

Thanks so much for your input!

John, even if you had "this same site" at PR3 three years ago, as far as Google is concerned, it's a new site because it's a new domain.

This whole SOE with google is getting more confusing everyday.

This has been an interesting read. I have one site with a page for the links, but I'm not yet convinced I should take it down.

You've given a lot of links for me to follow to read up on it though, so thank you very much!

So does this mean that, if I put a link to one or more local real estate firms that I work with, we will be penalized by google. Or does this merely refer to the big link farms that have dozens or more of meaningless links from around the country.

Steven, you should be fine as long as the sites you link to are not bad neighborhoods. The sites that were penalized were using link farms and huge link networks. If you have a few links to sites that will benefit your users they should be fine. Just don't create 20 state pages with a ton of links to realtors in those states.

John I have had the same experience. I was either no 4 or 5 on goolge search of baton rouge real estate. Then suddenly i went to 300+. I removed the links and after about a month I am now no 5 or 6. Strange.

Hey John, there is nothing wrong to linking to other websites. The problem is that they reflect on your page rank. If you are linking to websites that have a good page rank (good content ect) and are related to your website then your good to go. Google notices when you just start dumping links on your website...because they know your just trying to up your score without providing some good solid links backed with good related content.

Cheers

I dook mine down over a year ago and rankings went up dramatically in a week or two. But this long before Google would ban websites for having exchanges pages up.

Luther, you are correct that Google looks kindly upon sites linking to relevant sites with good content. It is adding value to your users and therefore adds value to Google by sending them to pages that have more information that is relevant to your site's content.

Linking to other sites has nothing to do with increasing your page rank though. Page rank is a reflection of the links coming into your site. You don't increase page rank by linking out, you increase page rank when sites link to you (providing they have page rank to pass).

MarkI know that they aren't all bad but its also to much of a hassle. There are to many shames to get you to link to them and they unlink you later or link you in a framed page which does nothing for search engines. Its also not easy to tell who google thinks is a bad neighborhood. I have been told some sites I have seen with a PR 4 are bad

I think i'll get my one way links by blogging here and linking the posts to my website. If i blog about good local content I believe I could get back on the first pages for my terms. I think i'm going to look at each term i'm aiming for and right a relevant blog about that subject full of keywords.

Ruth,Matt was right it doesn't hurt because they are 1 way links and are relevant to what we do.

Thank everyone for the comments and the feed back. There are so many expert on SEO out there it hard to tell who is right.

Judy I feel your pain, I am going to use pay per click the next couple of months to keep things going.

Yeah, John. That is the way to go. IMO link exchanges are a good way to get noticed by search engines when your site is new. Since the submission forms don't work anymore and you need links for the engines to find you getting a few link exchanges and directory submissions is important. After you get noticed you can start building up natural links through blogs and good content. These are the links that actually pass value.

Lutherall my links were relavant. I'm going to do like Toby and give it a few weeks without the link pages. I didn't delete them but made the pages inactive. that way I can reestablish the links later if I need to. But if my site goes back on top I will leave them off for good.

Lot's of good information here from everyone! I'm glad I read this post!

This is why people shouldn't link back to ActiveRain from their sites. It seems like most everybody does that...

So instead of getting a powerful link from your blog to your main site, you just effectively formed a reciprocal linking arrangement with ActiveRain.

Bad idea to link to AR from the very site that you expect AR to push.

Thank you for your post -- in the confusing world of search engines, google, yahoo, etc., I've found it difficult to get my web site in the top 20 much less near to #1! I check and recheck to make sure my links are good ... thanks for your insight.

Thanks for your perspective on this. My former website company really encouraged link exchanges, but my current one does not at all. I honestly don't see a huge difference in rankings, and it never occurred to me that was the difference.

I wonder when reciprocal links are valid, if Google should/would penalize them. If John is a member of my referral network for El Paso and I am a member of his network here in Canada, those would be valid link backs.

Link backs for the sake of increasing PR is, I think, a different issue, but I don't believe the search engines can make the distinction yet.

I am new to linking and would like to know the correct way to do this. I have a favorite links page but I have the impression I did not link them correctly. I just added the pages plain & simple. Please advise.

Thanks.

I guess I did not do this right because my name did not link to my profile? I will learn in time.

Sorry.

Zoila,

Were you signed into Activerain! If not, you have to enter your name manually. If you are signed in when you post a comment, it will automatically show your name and people can click on it for your profile.

Just my 2 cents on the whole reciprocal linking debate...

Reciprocal linking can work very well. Remember, that appearing in the top 5 positions on Google, MSN, AOL, Altavista or anywhere else is all well and good, but that is only part of the online battle. Search engine ranking and the SEO industry has many people believing that it's all about placement. That's why you see so many ads for "top 10 in Google in 30 minutes".

If you have valid links on another site and to another site, the "I'll scratch your back, you scratch mine" philosophy really pays off. You are not going to get all your hits from the search engines. Just because you appear near the top of the list doesn't mean someone is going to click on your link. In my experience the reciprocal linking really works as long as you link to meaningful sites and not one of those "free for all" deals that plaster your name all over the place. You'll get just as many customers that way as you will on a search engine because unless the user types in the exact search sequence (i.e. daves real estate advice tidbits etc) you're up against everyone else (and the pay-per-click programs) with the other keywords.

Keeping your content and your keywords relevent will go a long way to keeping you in the ranks but please don't assume that just because you're not in the top 10 in Google, it's the end of the world. Keep the reciprocal links going, keep your content up-to-date, resubmit your site to the major search engines periodically and advertise your site any way you can.

Also, there are hundreds of other search engines on the web. Don't forget about them...

There are millions of sites out there. Don't make the SEO a big deal. You're doing just fine.

Anyway - that's my rant :)

Dave

like yourself, I removed my "realtors around the country" links. Now I only link to my inspector, lender and closing attorney

I removed my links to the AA site several months ago. I still rank well for New Orleans Real Estate but are in some key directories. The orig content of a site has become more important. I too have an AA site or 2 of them so take a look. www.ericbouler.com and www.neworleanscondos.net . They have ranked well for a while because I make changes on a regular basis. Let me know what you think.

Sorry Dave, I get what you are trying to say and I thought that way. Now I don't simply because I just didn't fall from the top 10 I fell out the top 10 pages from the search terms I was getting most of my traffic from. I care about the placement because no one really goes past page 3 to find an agent.

That means my business from my site drops done to Nada. I was getting about 9 solid prospects a week to 1.6 according to the stats from my site. The only traffic I'm getting is from my local efforts. I've passed out over 600 business cards in the last month. And those often shady leads you get doing long open houses. The ones who tell you they don't have an agent but they really do.

Google is where I was getting 75 percent of my traffic from. Now I might as well be sitting in the sand box. I'm lucky I still get a little yahoo traffic, but lets face it google runs the search engines. If you can't place well there you may find your buisness suffering.

John,

You did nothing wrong. I dropped all my link exchanges quite a while ago. Didn't seem to affect my SEO either way. Then or now.

Why your google ranking suddenly dropped in May is because that's when Google and Yahoo drastically changed their search engine strategy (algorithm).

For a long time, I had been appearing 7 times on the first page of a Google or Yahoo search using my clients favorite two search words. In May, 7 suddenly dropped to 3. Yikes!

So I did some quick and deep research. I'm back up to at least 5 placements on the first page of every Google/Yahoo search result. Whew!

Bottom line: Both google and yahoo have become even bigger popularity snobs than they were before. You need to be on sites that get lots of action every day. That is why ActiveRain is so helpful to our SEO. Posting short announcements on CraigsList is helpful too.

Listing ourselves on a professional directory helps only if the directory owner truly understands SEO. I'll be dropping a few directories when my placement runs out. If they don't help put ME (not a list of me and my competitors) on the first page of a search result, they aren't worth a nickel.

Keywords, title tags - - all that stuff is still relevant. Just add your appearance to super-popular sites like this one. Reposting your blog entries on a MySpace blog helps, too.

Good luck!

Laura can you explain what you mean by short announcements on CraigsList.

JUL

2007

Dave - This is bad advice. "resubmit your site to the major search engines" First of all the submission forms on the search engines are not worth worrying about. They are more or less ignored. You won't be found by the search engines until you have backlinks. Once you are indexed there is no need to resubmit and never has been. This re-submission advice has been perpetuated by bad SEO companies and there is no reason to submit once, let alone multiple times. Get some links from trusted directories or other related sites that are indexed and you will be found.

Mark - I'm sorry, but I disagree. Periodical resubmission won't do any harm at all an will get your site reindexed, albeit at some undetermined point in the future. I agree completely with your point on the links from other indexed sources, but it's not bad advice to resubmit your site periodically for reindexing. At worst it won't do any harm (I'm not advocating spamming the search engines!).

While I'm at it, I'm not greatly in favor of too many SEO companies either...

Oops - newbie to this site and forgot to sign my last message - Dave.

I guess I don't see the point in resubmitting a site that is indexed. Once it is indexed the search engines know about and will continue to come back to it. On top of that the submission forms for the major search engines are basically useless anymore. You are better of creating a sitemap for the search engines and signing up for Google Webmaster tools and Yahoo SiteExplorer. They offer additional tools and ways to tell each search engine about new pages that you have.

JUL

2007

I think the trick is to do quality link exchanges.

JUL

2007

Excellent post and comments!
I think as long as you don't link to blatent link exchanges you shouldn't sweat it.

Keep sharing great info, but there is no substitute for hard work...

JUL

2007

Thanks for this post. I would not have known otherwise. I think this may really help my ranking!

JUL

2007

Wow some much to understand-such little time. Thank you fo adding links for clarification. My head is still spinning. I will be listening and try to participate in the subject as it develops.

Hi John, From what I understand, more is not better in this case. Some necessary reference links here and there and if you have a link page, they need to be relevant and I don't think half a dozen is a problem. When you get long lists then the search engines start looking at it as a directory and then spammming.

I believe that Link Exchange penalty by Google is overstated... I dropped all my link exchanges quite a while ago. Didn't seem to affect my ranking either way. Before or now. On the other hand I see other sites ranking high and staying high on Google ranking with Link Exchange.. Oh yes! they just change the title to Real Estate Resources.

JUL

2007

Thank you very much for the post as there are a bunch of good comments in here as well, I need to do more research on this.

AUG

2007

Very good tip. I am checking my links right now! Thank you.

AUG

2007

Howdy John

You have made a very good piont here. Thanks for the tip.

Have a good one

Hi all. I am building my own site and trying to include as much quality original content as possible. From most of the articles that relate to Page Rank, this approach will ultimately pay off. My concern is that in the mean time, potential clients won't find this website. My competitors are all using very generic sites that are hosted by companies like Advanced and dominate the first 10 pages in Google for "(AnyCity) Real Estate".

To help my web exposure, I have been looking to the directories, but I won't pay for a link. I have included a few reciprocal links for top directories. The only other Agents sites on my page are my brokers and my secondary website.

What is Google's position on all the paid directories? I evaluated all the top sites in my market and most lack originality buy are in several paid directories. Since I have the "free" reciprocal link would that be penalized?

Jump starting a web presence can be challenging. Any suggestions would be greatly appreciated!

Thanks.

AUG

2007

John,

If you like to read more about Google guidlanes in regard to the Reciprocal Links look the address below: Creating "GOOD from BAD"!... HOW? - Guideline from GOOGLE.

It is not that Google punish the Linkexchange pages but the quality and relevance of those links

SEP

2007

I have a few relevant links on my website that are to directories my business is listed in - hasn't seemed to affect my ranking - I come up on page one for almost anything pertaining to home staging and my area.

Most of this I do credit to AR, comments on newspaper articles & articles I have done, and Merchant Circle.

SEP

2007

It is all very confusing. One expert says this. One says that. I think links that are releated to your business makes you move up.

Gary,

I wiped out 2,000 links to agents on my site and I went back up in rankings. I'm not happy with advancedacces right now.

Mike

SEP

2007

Not so fast there! I would not be so quick to remove link pages... Page rank is built of various items. One of them being link popularity. Earlier this year MSN when it moved to LIVE stopped indexing pages listed in its site. Whether or not Google has ever acknowledged using MSN link results may never be known, but from the spider sources I used, I knew it immediately. In fact it was published on the tools I used, and MSN's site that they were no longer participating. Coincidently, atht he same time Google's page ranking changed... across the board downward. The Google Dance I wrote about sarted in the end of March. I know this personally because of the tools I use to measure page rank. I personally dropped across the board on all my sites. You may have done nothing wrong including having quality links to your site. It cannot appear to be a link farm. So if you are linking similar sites such as real estate related to real estate related as in a referral page, real estate resource page, or national relocation pages...you should be OK. If you are penalized for position it may be for other reasons. Google did a Google Dance earlier this year and I wrote a blog about it. The two issues are totally unrelated.

http://activerain.com/blogsview/60398/Can-t-Find-Your

SEP

2007

I believe in links and will exchange with any real estate related people.

OCT

2007

I can't remember who wrote the post, but somewhere I saw something about reciprocating in a circle of 3, as in one to the next, then that one to a different one, then the 3rd one back to you, to avoid to reciprocal links penalties.

Yeah Lisa, that's a bad idea. Some people thought of that when reciprocal link abuse started to get noticed by the engines. That lead to three way linking, which was quickly identified by the engines. In the end it is a scheme designed to manipulate the search engine and it falls outside of their guidelines. I believe it is considered worse by the engines because it is purely manipulation where one to one exchanges in many cases can be justified by the direct traffic defense.

OCT

2007

Whoa! I consider myself to be a tech junkie but this whole SEO business has kept me outta the website marketing game. I joined this group to get exposed to others who are using these concepts to grow their business online. Is there a good place to start to get a basic understanding of How to get your website recognized and ranked by the search engines and then implement a strategy to move up to #1 rankings in relevant searches for that site?

OCT

2007

It's all about the quality of the links. The reciprocal link farms will definitely hurt your page ranking. The farms don't have quality links so they end up actually hurting your page ranking. You might use a couple of these, but you really need high-quality, one-way links to your site. Use sites that will let you add a listing with a brief description of your business. Get listed in all the local directories like Yelp, Google Local, etc.

DEC

2007

Thank you for the info, I have had the same thing happen and didn't know why. I will make the change immediately.

Deanna Casalino

Remax Realty Goup Fort Myers FLA

DEC

2007

It's tough enough keeping track of Real Estate information so that we can provide the best professional advice. In today's world, we have to IT junkies as well. In the end it's about relationships. I'll keep the links to maintain the peer-to-peer.

DEC

2007

Thanks for the link post. I will check this out!

ps this is from your 7-8-2007 post

You are right to do this. Google has been really hurting sites for their link pages.

JAN

2008

John,

I experienced the same thing you did. After I removed the Links page, I returned to my original spot.

Now, I concentrate on good blog information to get me noticed. My websites are still doing well but fresh information if "King" with Google now.

John,

SEO is constantly evolving, changing from month to month I guess. I haven't seen any loss of position at Google yet despite link exchanges. They are very industry-specific, maybe that has helped. Good reminder to everyone.

JAN

2008

John,

My links page got me to the top but later got me kicked out. I removed that page and my site returned to the top so links page is now a no-no. I haven't seen a problem with linking to directories.

JAN

2008

Thanks for the information. I am very new to internet marketing and all this info helps a lot.

JAN

2008

John, Just to set the record straight: We purchased the scottsdalerealestate.com site and then renovated it in 2006. We did not understand that it had many links embedded. Once we did, we removed them ASAP. I tried to contact every person who had a link on the site to let them know what was happening. Sorry my message did not reach you. Thanks so much for posting this blog - I appreciate the opportunity to let you know the real story. Also, this is great info for everyone to know. Even after removing the links, I am finding our site related to the former linked sites out on the web. Just goes to show the longevity of these links - I am working with our SEO company to make sure we do not get penalized.

FEB

2008

John,

I joined this group to learn more about web rankings and placement. I get very little internet lead generation. After reading your blog, I realize how much I have to learn. I would love to be a real presence on the net like it sounds like you are. Maybe someday. Thanks so much for giving me an idea of what this group is about!

MAR

2008

I really wonder if google doesn't just change up the criteria and ranking every now and then. And everyone runs around trying to change their stuff then it shifts back. i wouldn't change anything to quick on links. I wouldn't do a link farm, but the bottom line is we don't know what really google uses so you don't want to change the wrong things.

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