Ok, so there are always a lot of talk about how paying for leads is a waste of money, I see people almost getting strung up for it.
Here is the reality, if you can convert calls from a sign in a yard somewhere, you can convert internet leads too.
Why is it so bad to pay someone for leads? Probably because some folks don't have the tenacity required to follow up with the leads. However, in reality, THAT, comes back to one thing, if you don't follow up to convert an internet lead, I doubt you are going to follow up on phone leads. So while folks are complaining about this, keep this in mind, in the time it will take me to write this piece, I can call back 3 leads and get 1 or 2 of them into a system that will help me talk to them everyday (HV/JL works pretty good).
What happens?
Example, sign call yesterday on one of my listings - can I see it? Call back in 2 minutes "wow, you are good" we know this response, because everyone has had it sometime, but what if it is everyday?
Follow up, showed the property, now what he wanted, looked at the one down the street - YES. Coming back this am to make offer. And this is a cash buyer I did not have on Monday!!!
Scenario 2. Internet lead, Ping goes the mobile (well, more like buzz, I suppose)... Call back in 3 minutes - "I need to do something, I am upside down and can't stay"... Ok, so stay in touch with the seller and have a short sale listing.
The key is, connect with the prospect, convert the prospect and have a client.
Let's get back to what really blows my mind, ANY decent coach will tell you to have at LEAST 5 good lead generation systems in place for your business. Open houses, ads, signs, door knock in your farm and something else (ok, a good coach would include expireds, but that is just too easy, so I am not going to tell you about that one )... So, this means what you have is a mixed bag of tricks bringing you new business... Which any business would have.
Buying leads simply becomes another tool in that bag, and as any lead that shows up, you have to follow up on them, if you don't have a plan and a system in place, you are going to be running a lot faster than you really need to.
Unfortunately it comes down to one thing - and one thing only - you still have to work.
Sorry folks, I know you are trying to get out of that one.
For other methods of converting internet leads, be sure to check out giftofshift.com/activerain where you can purchase a limited edition hardcover of Gary Keller's book SHIFT, which comes with a free version of the eBook Soci@l: Attract Friends, Followers and Connections to Your Business, written by Ben Kinney and Jay Papasan (in which Ben shares his 'ten days of pain' lead conversion method) as well as free audio versions of Millionaire Real Estate Agent and Millionaire Real Estate Investor all for $19.99.
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