Silicon Alley Insider, by way of Marketwatch, using Bureau of Labor Statistics recently highlighted the enormous dip in the number of workers employed in newspaper publishing. "It's over" - their words, not mine.
But there's more important data that everyone (including Realtors) should think about. Using 2008 data from a report issued only last week by JP Morgans' Imran Khan Silicon Alley Insider additionally details how advertisers continue to spend a disproportionate amount of money on newspapers relative to the amount of time and attention they garner:
Silicon Alley Insider add:
As you can see, adults are spending 29% of their time on the web, but advertisers are only putting 8% of their ad spend on the web. Meanwhile, newspapers only get 8% of our attention but 20% of the ad dollars.
Khan notes: "[T]he rectification of this will help drive internet ad spend in 2010."
Will this be the year that savvy Realtors finally move 100% of their newspaper ad revenue online?
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