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Online Home Exposure

By
Real Estate Agent with Villager Realty 847-878-2588 475139208

Major real estate websites have millions of visitors, but when we narrow down by the state, city and or zip code the numbers shrink. What about when a Realtor is involved directly.

When we are searching for a home,  we narrow down the criteria.  By the type of a home, bedrooms, high-rise, ranch and so on, right?

I was always wondering which of the websites, or who is virtually showing a home for sale the most. Here is the answer for one of my listings.

This pie bellow is showing a click through a page. Not a page view when you can see more than 10 listings on a single page.  When a home buyer is looking at the property provided on a single page with all information about that home. 

My little finding is showing that nothing can be compared without the help of a Realtor. The pie is showing that 813 potential buyers have seen this particular listing that was sent to a home buyer that was looking that type of property. Hopefully in this example Realtor did listen to the client and emailed homes for sale with the criteria that the buyer requested.

Of course maximum exposure is the best, but a Realtor's touch is making the difference.

 

MLS

 

Few Stats from National Association of REALTORS®, 2009

Selling a home is a full-time job. And most of today's buyers are online (nearly 9 of 10 recent buyers used the Internet in their home search), and unrepresented sellers have no access to major online marketing avenues such as REALTOR.com and other sites with large pools of listings to which buyers are attracted.

Just 13% of recent sellers sold their home without professional representation. Only 7% of these sales were on the open market (cases where unrepresented sellers were selling to family, friends and neighbors account for 6 percent of all recent home sale activity).

 

Homes By Haris

 

 

Comments (9)

Rob D. Shepherd
RETIRED - Florence, OR
RETIRED

In our area Florence Oregon, it seems to be RMLS and Realtor.com that I hear the most about. Our company site and of course my own wesite does pretty well. www.realestatewithrob.com

Jan 10, 2010 04:00 AM
Jane Peters
Home Jane Realty - Los Angeles, CA
Los Angeles real estate concierge services

There are many reasons to use a realtor, not the least of which is the exposure the listing gets.  Also, buyers making offers on unrepresented listings know the seller is trying to avoid the commission and offer accordingly.

Jan 10, 2010 06:09 AM
Endre Barath, Jr.
Berkshire Hathaway HomeServices California Properties - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Haris, great post about the benefits of Realtor usage, what I really loved is your pie chart:))

Jan 10, 2010 11:05 AM
Haris Dedic
Villager Realty 847-878-2588 - Glenview, IL
Glenview Real Estate - Chicago North Shore

My goal was to show one of the benefits. 

I started playing with iWork for the charts and pies. It looks that I'm getting better.

Jan 10, 2010 01:57 PM
Jenny Kotulak
RE/MAX Real Estate Centre Inc., Brokerage - Oakville, ON
Broker - Oakville Ontario Real Estate

Hi Haris - I like what I am seeing in your graphs.  This just proves what I already thought.  MLS is really the only game in town for current information.  So many other avenues are outdated or incorrect.  Our mls site is www.realtor.ca  It used to be called www.mls.ca but the Canadian Real Estate Association changed the name.  One reason had to do with the mls trademark but the other was to make it known to the general public that real estate and REALTOR go hand in hand.

Jan 11, 2010 11:45 AM
c m
Colorado Springs, CO

This is very interesting information. I was at a training about a year ago where the stats for FSBO sellers that "gave up" after X amount of days were shown.  I don't remember what they were, but your graph is definitely in line with what I remember.

Jan 13, 2010 12:47 PM
Not a real person
San Diego, CA

That doesn't surprise me at all. Although 84% of people might start their search on the Internet, they continue it, and end it, with a Realtor!

Jan 15, 2010 04:42 PM
Kathy Clulow
Uxbridge, ON
Trusted For Experience - Respected For Results

Harris  - interseting stats ... to quote jenny above we have to  "make it known to the general public that real estate and REALTOR go hand in hand"

Jan 19, 2010 02:55 PM
Clark Hitchcock
Re/Max Nyda Realty Inc - Chilliwack, BC
Realtor - Fraser Valley

Haris, interesting data, as Jenny says www.realtor.ca is our Canadian site and it does draw people but personally I have a lot more traffic from my own personal web site www.chilliwackhouses.com then I do from the www.realtor.ca site.

Jan 20, 2010 02:07 PM