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People often wonder where those Google search results come from.  So being a somewhat smart individual I thought I would try and explain it to those of you are interested.  

The process for Google is actually a three stage process that includes the following stages:

1.  Crawling

2.  Indexing

3.  Serving

Google has something they call a "Googlebot".  Sometimes this is also called a "bot", "robot", or "spider" but they are all the same.  These little bots are what crawl the internet looking for websites.  Anytime one of these bots finds a new link it will generally follow this link.  That is one reason why in-bound links to your site are so important.

Crawling is the way that Google finds news websites or pages that have been updated.  These bots are directed (we think) by the algorithms that Google uses and the sites already listed in the Google index.  These bots are told how often to crawl a site and how many pages should be indexed with each crawl.

Indexing is basically the way the Google stores the crawled information on it’s servers.  Google indexes keywords and phrases, date of crawl, title tags and other information.  It is like a huge library of all the internet information the bots can find.

Serving is the way that Google presents this information to you when you do a search.  Google presents this information to you in what it considers to be the most relevant to your search.  How is relevancy is determined is a closely guarded secret but some people have reported that it contains upwards of over 200 factors.

So now that you have a basic understanding of how a Google search works could someone explain to me where my socks go when I wash them?

 
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7 Comments on The Basic Google Process

JAN
11
2010
285,140 Points 11 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Wayne,

Enjoyable and I learned a lot!  Your socks...mmm...maybe the google monster eats them!

9:53am • #1

Nice to see it spelled out in plain English.  I lose sight of this simple information when trying to follow SEO strategies...it's not magic after all!

10:05am • #2
115,762 Points

Hi Wayne~  Thanks for posting!! I was not sure about the process!  The simplicity of it will hopefully help me HELP my business in the future!

10:11am • #3
3 Featured Posts

I learned the KISS principal many years ago from an old friend.  People can get confused when they over think the process.

10:17am • #4
267,611 Points 4 Featured Posts Outside Blog

Thanks Wayne, that was a good summary of how Google does its thing. We all need to understand the basics just to stay in the game. Sometimes it seems the keyword searches don't follow any logic, but maybe that is to be expected with such a complex system. As for the socks, well, I guess you're on your own with that one ;-)

8:10pm • #5
JAN
12
2010
1,546,189 Points 417 Featured Posts Localism Sponsor Attended Rain Camp Called Shot Master

Ah!  The ellusive sock. 

I found one this morning when I emptied the dryer.  It disappeared in from the last load 3 days ago. 

On SEO, your explanation is simple and factual.  I've alwasy told folks, "Everything you ever wanted to know about SEO is in the Google Webmaster Guidelines".

My bible. 

5:59am • #6
111,792 Points 4 Featured Posts Hit Router

Good summary of how Google works.  What a genius to come up with this as a business model.  Lets make a crawling, indexing, serving, googlebot and make a bagillion dollars.  Amazing.

8:28am • #7

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Wayne Golliday

Saint Marys, GA

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