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For 2010 I'm going to launch a couple new websites. A burning question I've had is does it make a difference in how long I register it for? According to Matt Cuts from Google, Nope, not really. You should really focus on content and links before worrying about the number of years your registered.
There are varying opinions on this but I suppose I'm going to have to believe in the word from the top.
We own over 180 domains. If it a prime domain you do not want to lose...10 years. We do all of ours in groups... at a discount and we do them for 1 year at a time. At Godaddy.com that discount is that we pay about $7.95 each per year.
Brian, Isn't that interesting. I've always been told that it does matter. I find it easier to pay for 5 years at a time anyway. Content is king though! My content only site still beats out most sites that are all glitzy.
I just read something from Hubspot that Google and other search engines may penalize websites with domains that are set to expire soon. The reason is, many spam sites are often registered for short periods of time. So pay for several years.
Somethings changed because the longer a domain is around coupled with lots of updates, new content, links maintained and add..all corners I've seen said the opposite thinking. You only have 200 variables that affect your performance so I would not lose sleep if you domain is twenty minutes old. Work it, link it, take it for many spins around the internet to show it off, get a following.
No, the length of time you pre-pay for the domain has no impact on your Google ranking.
Dee, that would make sense but it's hard to tell what is speculation and what is fact. I do know that lenght of time a site has been around has an impact.
I have found that how long a website domain has been active is more key than how many years it has been prepaid for. If you are using a service like WebsiteGrader I believe they score your site higher if it is prepaid / has more than for more than 1 year until it expires / renews. Most of our sites we have prepaid for 10 years as a convenience more than anything else. Happy Selling!
I am going to agree with the masses on this one. I don't think it really matters how long you register it for it is the content, links, etc. that are going to determine your placement.
Brian, I had always heard that the amount of time you registered your domain for counted on google.
Not that I'm a Google expert or insider, but I have clients who spend hundreds of thousands (literally) with Google and they're always having to do additional research to figure out what Google counts. Apparently it's not a static formula, so perhaps it might count some days, and not others?
Jason,
I would have to agree with you. The best we can do is try and keep up.
I had heard that also. As a matter of fact, thats usually the sales verbiage used when a company like 'go daddy' asks you to extend your domain name.
Hi Brian-
Your video's really in conflict with what I've heard. Now you have me wondering, too!
--Sara in San Antonio
Brian,
I hate to say I really don't know...the rules are always changing....but I had heard that it helps to have a long term view with your domain...so I figure it is best....but have read this with interest!
Brian - I too had heard 5 yrs and lately more than that 7-10 being ideal. Who knows for sure other than google. Our sites are mostly registered at least 5 yrs and I renewed our main site for 10. Now how much does that matter. I have not a clue. We are getting more and more traffic, and I'm working on all the other main ingredients - content, links etc. ~Rita
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