Active Bob - The master shows us how blogs are done! #raincamp Rain Camp NYC 2010

Real Estate Agent with RE/MAX Properties

Blog title rules

1. Must be geographically specific

Title of the post becomes the URL of the Blog

The more granular the better - Specific neighborhoods, towns, etc have better chance of buying


Use phrases for which you wish to rank

Write multiple articles about a similar topic using different keyword phrases

-Homes for sale in Bergen County

Body & Content Rules

1. Keyword Density 2-4%

2. 300-500 Words

3. Start and end with your key phrase

4. 2-4 outgoing links (make links out of words that explain the destination)

not "click here" but click here to view "homes for sale in Bergen County"

use idx with custom searches

5. Insert pictures for user experience (make sure that you name photos)


1. Table of Contents for your blog

2. Helps to organize your content

3. Write multiple articles about the same phrases to dominate online

What Can You Blog About?

-Home buying and selling

-Hyper Local Content

    *Neighborhood level

     *Sub-Division level

     *Condo complexes

-Local Businesses

-Listings (use descriptive neighborhood terms)


Posted by

Get Educated.  Get Empowered.

For more information on this or any other topic, call Sal Poliandro, Broker Associate, Realtor, Marketing Advisor,

Short Sale Specialist and CDPE, Certified Distressed Property Expert

ePRO, SRES at 201-957-7650, visit our websites: or

Follow me on Twitter: @salanddawn

Sal can be reached by snail mail at RE/MAX Properties 82 East Allendale Road Saddle River, NJ 07458


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Ann Allen Hoover
RE/MAX Advantage South - Hoover, AL
CDPE SRES ASP e-PRO Realtor - Homes for Sale - AL

Sal, I'm so glad you are attending this!  I had hoped to go but plans changed on me......

Are you going to Inman too?

Jan 12, 2010 10:40 AM #1
Deena Cottingham
GreenApple Staging & Images, Calgary Staging & Photography - Calgary, AB
Home Stager & Photographer

Thanks for the summary of notes to share with those of us who are not there!

Jan 12, 2010 10:45 AM #2
Sal Poliandro - Bergen County Realtor
RE/MAX Properties - Ridgewood, NJ
Short Sale Specialist - CDPE, SRES, SFR, IRES


     Active Rain in... Inman out :)



       Doing the best I can.

Jan 12, 2010 02:23 PM #3
Lora "Leah" Stern 914-772-4528
Coldwell Banker, 170 N Main Street, New City NY 10956 - New City, NY
Real Estate Salesperson

Sal - nice synopsis.  Such a wealth of information in such a short amount of time.

Jan 14, 2010 11:39 AM #4
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Sal Poliandro - Bergen County Realtor

Short Sale Specialist - CDPE, SRES, SFR, IRES
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