Symmetry
It’s attractive and sexy — Symmetry.
Symmetry in the ways and means of Business, the science and art of Home-Economics and in the Discovery Of and The Collision With, listing and selling opportunities is profitable, beautiful and ideal.
In the pursuit of the profitable, the beautiful and the ideal, humans generally trend towards Over-Kill. At least that’s what I’ve observed, and of course, that’s what I seem to routinely do.
What does symmetry look like in the business of attracting, discovering and colliding with listing and selling opportunities?
How We Attract, Discover and Collide With Opportunity
Before the Internet, how we attracted, discovered and collided with prospective clients was different. So was how we chased, communicated and connected. Now it’s called “Old School” and some if it doesn’t work anymore. We had to direct mail, buy print ads, knock on doors, call on expired listings, visit FSBOs, ask for referrals, hand out business cards, hold open houses and rotary dial. We had no choice. If you wanted to succeed, this is what you did. We had no Internet and no cell service, imagine life without it?
Once an opportunity presented itself, you won or lost based on your social skills, presentation skills, listening skills, problem solving, leadership, trustworthiness, your perceived experience, expertise and ability to solve their problems. It’s exactly the same today as it was in 1978. It doesn’t matter how many opportunities you discover or collide with, if your IRL soft skills suck, you’ll go broke.
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