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Why isn't anyone looking at my home?

By
Real Estate Agent with Keller William Preferred Realty

This is a common question sellers ask in a "buyers" market. My home is nice, it is priced in the range of the others in my area, you are marketing it agressively, buyers are calling the 1-800 number and reviewing the listing on the website...So why aren't they coming to see the inside? The answer is frustrating but simple. In todays world everyone is on the run, when a buyer checks out homes they are really working to eliminate all of the ones they don't want to take time to see. So they drive by, look at the pictures, check the room measurements and compare based on price. This is both good and bad, I have sold a lot of homes to buyers who had eliminated the home at first glance. Then when I got to know their taste and realized that one of the homes they had eliminated met more of their criteria than they realized we went to see it and they bought.

So the answer is if the agent takes time to really get to know the clients needs, wants and desires, they should be able to choose great homes for the buyer. If the home is overpriced and there are a lot of other homes available that offer more amenities for the same or a lower price, most likely your home will continue to be eliminated. If you are currently listed ask your agent to be brutally honest. When evaluating my own listings that haven't sold in the first 3 weeks I will ask myself this question....If my life was at stake, without giving this home away what is the absolute highest price I can get a buyer to pay for it in this market? I go back to my sellers with that number, more often than not when we hit the right price we sell within 2-3 weeks!