The wild, wild west was by all means an era where all was rugged with cowboys and Indians, pioneers and outlaws, gunslingers and LOTS of history. The west has been ‘tamed' and we know from history books and movies that it was surely a memorable time of a land to be conquered.
After reading a local Honolulu news article about how we advertise on the web it came to mind that it's getting harder and harder to compete against the mindset of those that believe it's a ‘world' of buyer/seller beware syndrome. A so called ‘untamed' part of the real estate industry where the true professionals are still fighting to overcome the bad publicity from the untamed.
There are good and bad in all walks of life so the assumption that all in one class are ‘bad' is by all means...incorrect. Read on......
We all can talk write about everything ethical, logical and fact; although it would be more realistic to say, "Actions speak louder than words". The majority of Real Estate Industry Professionals will do the right thing and advertise honestly about their expertise, knowledge and specialties in their niche market. Others will talk a bunch of bull hockey to ‘trap' the potential client into believing they are the real deal.
I don't blame many for taking that mindset (of buyer/seller beware) after many a client was burned with "little white lies" while reading on this vast library of information on the world wide web about a property or the person. I mean, come on now........
When the ‘truth' is stretched to say that they have luxury homes for sale in Hawaii.....
with a zip code in Missouri is where we all draw the line.
It should be the same for ANYONE in the real estate industry. Why advertise false information about what they are the experts or specialists in. The consumer can see right through it when they can't answer correctly or answer blindly. To misinform others for the sake of "looking like a know it all" is more damaging when they find out the truth.
Ask your Realtor®, loan officer, lender, stager, home inspector and anyone in the industry MANY questions. Don't just believe everything you read in an ad or on the internet. Buying or Selling a Home is one of the most important decisions you will make in your lifetime and having a REAL professional to represent you is the most important part of that process.
Many real estate professionals are tamed in the wild, wild web.
Make sure you have one of those professionals.
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Celeste "Sally" Cheeseman is a Realtor-Associate with Century 21 Liberty Homes in Mililani, Hawaii. With a sharp understanding that a listening ear is the key to a client's needs, she serves the island of Oahu (Honolulu County) and all Hawaii Military Relocating to Hawaii, Hawaii Retirees, Hawaii Job Transfers and Hawaii Residents.
Website: www.hawaiihomesmarket.com
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