Pardon me if you're not a football fan, but I heard something this morning on a local sports talk program that I thought really applies to the state of the internet sales lead industry right now.
The disc jockeys were talking about what makes a good quarterback, and one of the hosts opined that a QB is most effective when they "take what the defense gives him." Right now, we're in a struggling economy. Should we give up hope? Forfeit the sales game? At Obbee, we say "Never!" As a quarterback in the game of sales leads for insurance, loan modifications, real estate, mortgage and debt, we're going to "take what the defense gives us", and we're going to win.
We're going to stick to our plan: using the internet as an ultra-efficient, low-cost means of obtaining quality real-time prospects for our customers. Unemployment is high and credit is poor- the defense looks tough- but by targeting individuals with specific needs and matching them with specific vendors, we're going to thread the needle and deliver the sale: Touchdown!
I hope our optimism rubs off on you! It's so easy to use the negative statistics out there to let your psyche get beaten down... tight lending, aggressive collections, etc... But Americans still need to be insured. Americans still need homes for their families- and they need to finance them. Because the services you provide are so critical, we are committed to helping you- even on Third and 20 with a blitzing linebacker!
And think of this, too- when the economy rebounds, and the "defense" gets soft, we're going to go from simply winning to absolutely steamrolling the sales lead market. Go Obbee!
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