It's the beginning of a new year and for Brokers and Managers it's the time of the year to make sure our staff and our Team Members understand the Goals and Objectives for 2010!! I've been the owner/broker of Coldwell Banker Heritage Homes for 22 year and have spend time spelling out to our team members what it cost to run our office and what kind of Profit I expect to make each year. I think so much of the time we are afraid to share that information with agent....for whatever reason we don't want the team member to understand we expect to make a profit. Let them know and let them know what it cost you run your business.
I've always had a annual required meeting for my staff and Team Members (sales associates) to attend. It's the one time a year that we have to spell out our vision for the coming year and to impress on our staff the importance of a common goal. That Goal is always to be the Provide the Best Service to Buyer and Sellers in our market and to be looking for ways to expand that service!
In my opinion 2009 was the start of a new business cycle and not one that excites me!! It's seems to me for the 1st time ever the importance has been place on the bottom line and not the customer!! With that said the opportunity exist for you to grow you company by improving your customer service. If you do that the bottom line will follow. So as always don't follow the pack be different in 2009 and put the Customer 1st!
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