Social Media creates a demand for presenting ourselves online on a daily schedule. To some, it is fun and entertaining to engage with friends in sharing the latest adventure or discuss normally taboo subjects, like politics. It can get dicey, though, when a carefree, if not reckless, online image migrates into our business practice, unless we've decided that transparency is a key element in our value set, and let the chips fall where they may. Saying in effect, if you don't like who I am, I'm not interested in you either.
Public relations people make a career out of shaping their client's image. More often than not PR folks mask over the not so desirable stuff with an emphasis on whatever will compel the intended audience to take notice.
As real estate agents, committed to full disclosure, it can be a marketing challenge. But, sooner or later, our intended audience will inspect underneath our promotional presentation and decide if what they find represents the values, experience, and skills they want working for them.
Ultimately, this is all a good thing. We are forced to look in a mirror and come to grips with who we are and what our value proposition is all about. Gone are the days when we were just another player on a corporate team. Now we stand on stage, in the spotlight, cameras rolling . . . no retakes, this is live and moving to 3D.
I think it is great that we can stand tall, take full responsibility for what we are doing, and enjoy the interaction. We also get to know those we are considering as associates, and investigate our potential clients and customers at the same time.
All this knowledge becomes a powerful tool cutting to the chase much earlier, and, if necessary, moving on at a quicker pace.
Comments (31)Subscribe to CommentsComment