Niche, Niche, Niche, Niche -  That's all everyone ever says about marketing.  Caryll you have to pick a Niche and focus everything on it.  Our company his so good at all parts of property loan that it's hard to choose and then I feel as if I will kill the other areas of business from flowing in if I only focus one a certain niche.  So I guess my question is

How do you let the public know you can assist them in other areas if you are only concentrating on a certain Niche?