Survival Of The Fittest

Marketing, as I've said in several past blogs, is the first step in developing a successful real estate business.  If the phone does not ring, there will be very little or no business.  How fortunate we are today to have a networking real estate site as we do with Activerain.  It's a small investment with a large return, if worked consistently and properly. 

Years ago, we relied on print advertising.  I can't speak for you, but I know it dug deeply into my pockets!!  I have eliminated all print ads, and the only type of printing I purchase is postcards for direct mail advertising.  Direct mail is also expensive, but it works.  Sometimes the more expensive forms of advertising work best during tough times because not many agents want to spend the money.  That's a reason for me to increase the size of my direct mail advertising. 

Eventually, the majority of real estate agents in the world will catch on to blogging.   As the participation to AR increases, and members are encouraged through point accumulation to invite additional members, our blogging skills need to improve and the quality of our content is critical.  Competition does that, even with blogging.  The more one blogs, the more comfortable one will be with the task.  It's easy to write when you have knowledge about a topic.  What will happen if you have no mastery of the real estate business?  In the future, maybe the undertaking of blogging will be responsible for helping to improve the quality of the participants within our industry.