I like to go to networking meetings whenever I can and listen to each individual's 60-second commercial.
One of the things I noticed at a recent meeting is how many people in all industries think that location, location, location is the most important thing:
"I'm from The Pit Stop, which is where Circuit City used to be until they went bankrupt last November."
Is that really the most important thing? I would respond with a resounding "NO," especially since The Pit Stop could be in several industries, like car racing, a bicycle shop, a restaurant, etc.
Why entice your listeners' minds to wander? Time is limited, so spend your time telling your audience about your company, your products, and your services.