An article in Real Estate magazine perked my interest (granted I'm kind of a geek). It said that in a recent survey, 25% of respondents had spent more than $2000 on technology in 2006. Two-thirds have a real estate business web site and 1/4 of those spend more than $1000 annually to maintain that site. In all, more than 50% spend more than $1000 per year in some type of technology.

The demand for additional technology is high and 2/3 say they would like their broker to offer more technology solutions.

It will be interesting to see what solutions arise in the future to make Realtors more productive and successful.

 

2 Comments on Realtors and Technology

JUL
11
2007
 I see a lot of Realtors spending money on fancy websites. They look good (to the Realtors) but hardly generate any business because no one can find them. 
6:45pm • #1
JUL
12
2007
134,028 Points Outside Blog
Raj: Happens all the time. A good looking site is only part of the equation. Someone has to promote that site like crazy.
11:27am • #2

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Darren Hildreth, Realtor® - Las Vegas Real Estate Agent

Las Vegas, NV

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